make the most of facebook
TRANSCRIPT
How to Make the Most of Facebook
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What social media sites do you use personally or professionally?
Answer
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Submit questions on the right
Tweet with #NPRKnight
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The importance of headlines Web writing Your daily workflow Visual storytelling Finding images, videos and stories you need
Previously, on #NPRKnight
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Previously, on #NPRKnight
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Distribution: Sharing your stories as a station or an individual
Reporting: Finding story ideas from your social media community
Creation: Create stories that people want to share
Welcome to the social media part of our training
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Welcome to the social media part of our training
http://bit.ly/NPRKnightsocialmedia
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1. Welcome2. Anatomy of a Facebook Post3. 7 more Facebook tips4. Assignment5. Introduction to Twitter chat and
contest
#NPRKnight social media training Week 1:
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Facebook is a resource for community, audience and
conversation
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But just auto-posting links and promos won’t work
12Photo via Flickr user essellejaye (CC-BY-ND-NC)
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Anatomy of a Facebook Post
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Anatomy of a Facebook Post
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Anatomy of a Facebook Post
Live Demo
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What other ways could you post the same story?
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Links Photos Status Updates Video Audio Discussions Events
Use a variety of post types
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Checklist:
Compelling visual
Interesting status/ headline
Link to story if there is one
Photo Ideas
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Stay away from:
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Status Updates
Checklist:
Keep it interesting Play with length Keep it relevant
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Stay away from:
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And more…
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Make your Facebook presence ‘likeable’ with these 7 tips
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1. Fill out your page2. Disconnect Facebook and Twitter3. Play with frequency and timing4. Be human5. Connect with your community6. Set goals and measure7. Be flexible
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1. Fill out your page
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1. Fill out your page
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2. Disconnect Facebook and Twitter
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3. Play with Frequency and timing
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3. Play with Frequency and timing
Photo via Flickr user Krossbow (CC-BY)
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4. Be human
Insert Your
Station Here
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You are not a robot
Via Flickr user KB35
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You are not a clown
Via Flickr user cobdogblog
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You’re a human!
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You’re a human, have some fun!
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You’re a human, have some fun!
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5. Connect with your community
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Ask interesting questions that people want to answer
Make it meaningful
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Use answers
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Get creative
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6. Set goals and measure what is happening
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Make a list of all your pages, what you use them for, and who is responsible for them.
What goals do you have for each page?
Set goals
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Measure what is happening
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Measure what is happening
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Measure what is happening
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7. Be flexible
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And remember…
53Photo via Flickr user essellejaye (CC-BY-ND-NC)
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Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a screenshot of the post, or write a draft,
Send it in an email to [email protected], with station call letters in subject line
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#NPRKnight Twitter Contest
Learn the value and best practices of Twitter by actually
using it
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Twitter Contest Twitter can be a great tool for
journalists and we believe it is best learned by doing.
The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.
The contest is a way to make it fun and a just a tad competitive.
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Twitter Contest
Use your individual account
Don’t just retweet others
Tweet about your work, have conversations, tell people about news, etc
Contest runs from now until March 8
Kicking it off with a Twitter Chat Thursday
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Prizes
Gold: The individual who tweets the most over the three week period.
Silver: The individual who tweets the second-most over the three week period.
Bronze: The individual who tweets the third-most over the three week period.
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Twitter Contest
https://twitter.com/gteresa/nprknighttwitter/members
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#NPRKnight Twitter Chat
Thursday, 12-1 p.m. ET
Special guests from past training
Submit questions you want to talk about by tweeting with hashtag #NPRKnight
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#NPRKnight Twitter Chat
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Three things to remember:
1. Assignment: Create two different Facebook posts
2. Twitter Chat: Thursday, 12-1 p.m. ET under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!