making healthy choices easy! - european...

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Making healthy

choices easy!

Drs. Ika Van de Pas Director Quality Development

Great local brands on both sides of the Atlantic

2

Food Lion Stop & Shop Hannaford

Martin’s Food Market Giant Carlisle Giant Landover

Peapod

bfresh

Super Indo

#1 or #2 in 24 DMAs representing c.80% of our US Sales

#1 in the Netherlands

#1 in Greece

#1 in Serbia

#1 in Bucharest

#1 in Portugal

#2 in Belgium

#2 in Czech Republic

#1 in supermarkets

Europe Indonesia

US

Delhaize Le Lion

Albert Heijn Gall & Gall Etos Bol.com

Alfa Beta Albert

Maxi

Mega Image

Pingo Doce

ENA Cash & Carry Tempo

Ahold is a member of the Consumer Goods Forum

and Co-Sponsor of the Health & Wellness Pillar

4

Our

Promises

Sustainable Retailing is embedded in our

Strategy

A better

place to

shop

A better

place to

work

A better

neighbor

Promote

healthier

eating

Reduce

food waste

Create

healthy and inclusive

workplace

Product safety

& sustainability

Climate

impact

Associate

development

Safety at

work

Local

Community

connection

Ahold Delhaize ranks

among leaders in Dow

Jones Sustainability World

Index

• Ahold Delhaize

received a total

score of 79

• Food and Staples

Retailing industry

average score of 44

Better place to shop

Better place to work

Better neighbor

• https://www.youtube.com/watch?v=UOYdl8XOvc0

5

Overweight in the Netherlands

Bron: RIVM 2017

Inspiration

Information: on pack online

Healthy neighbourhoods

Awareness of children Product innovations

Better products

Making de healthy choice the easy

one

In the community

Healthy Choice

Product quality: •Tastefull •Healthy •Sustainable

Responsible tabacco

and alcohol consumption

Navigating in the shops and online

Health Strategy

8

2012

2020

Reformulation, keeping up taste

Taste

National Agreement

To Improve Product

Composition

9

Bread

10

Canned vegetables

11

12

• Friswijzer week 31 2016

Softdrinks

13

- 170 mln sugar cubs

Impact softdrinks

14

Pizza

• No added sugar • Saltreduction >25% • No artificial coloring and flavors

AH Pasta sauces

16

10 million sugar cubs

+ 20.000 KG salt bags

Reflections

17

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Inspiration: Allerhande

Allerhande 1 january 2017

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1. ‘Get your menu greener’ 2. ‘Go for good fats’ 3. ‘Drink wisely’ 4. ‘Buy consciously, kook yourself en eat with attention’ 5. ‘More often a day without meat’ 6. ‘Renew breakfast and lunch 7. ‘ Be carefull with hidden sugars and salt’

Ondersteund door de VU, WUR, Voedingscentrum, UU en Ver. v. Diëtisten

20

‘Healthy navigation’ in the shops and online –

Working togheter with communities

Health coach Healthy cash desk

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• Pers

Personalized Healthy eating

Kidsmarketing

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Thank you!

Ika Van de Pas Director Quality Development Albert Heijn Phone: +31 6 38825132 E-mail: ika.van.de.pas@ahold.com