making healthy choices easy! - european...
TRANSCRIPT
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Making healthy
choices easy!
Drs. Ika Van de Pas Director Quality Development
Great local brands on both sides of the Atlantic
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Food Lion Stop & Shop Hannaford
Martin’s Food Market Giant Carlisle Giant Landover
Peapod
bfresh
Super Indo
#1 or #2 in 24 DMAs representing c.80% of our US Sales
#1 in the Netherlands
#1 in Greece
#1 in Serbia
#1 in Bucharest
#1 in Portugal
#2 in Belgium
#2 in Czech Republic
#1 in supermarkets
Europe Indonesia
US
Delhaize Le Lion
Albert Heijn Gall & Gall Etos Bol.com
Alfa Beta Albert
Maxi
Mega Image
Pingo Doce
ENA Cash & Carry Tempo
Ahold is a member of the Consumer Goods Forum
and Co-Sponsor of the Health & Wellness Pillar
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Our
Promises
Sustainable Retailing is embedded in our
Strategy
A better
place to
shop
A better
place to
work
A better
neighbor
Promote
healthier
eating
Reduce
food waste
Create
healthy and inclusive
workplace
Product safety
& sustainability
Climate
impact
Associate
development
Safety at
work
Local
Community
connection
Ahold Delhaize ranks
among leaders in Dow
Jones Sustainability World
Index
• Ahold Delhaize
received a total
score of 79
• Food and Staples
Retailing industry
average score of 44
Better place to shop
Better place to work
Better neighbor
• https://www.youtube.com/watch?v=UOYdl8XOvc0
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Overweight in the Netherlands
Bron: RIVM 2017
Inspiration
Information: on pack online
Healthy neighbourhoods
Awareness of children Product innovations
Better products
Making de healthy choice the easy
one
In the community
Healthy Choice
Product quality: •Tastefull •Healthy •Sustainable
Responsible tabacco
and alcohol consumption
Navigating in the shops and online
Health Strategy
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2012
2020
Reformulation, keeping up taste
Taste
National Agreement
To Improve Product
Composition
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Bread
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Canned vegetables
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• Friswijzer week 31 2016
Softdrinks
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- 170 mln sugar cubs
Impact softdrinks
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Pizza
• No added sugar • Saltreduction >25% • No artificial coloring and flavors
AH Pasta sauces
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10 million sugar cubs
+ 20.000 KG salt bags
Reflections
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Inspiration: Allerhande
Allerhande 1 january 2017
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1. ‘Get your menu greener’ 2. ‘Go for good fats’ 3. ‘Drink wisely’ 4. ‘Buy consciously, kook yourself en eat with attention’ 5. ‘More often a day without meat’ 6. ‘Renew breakfast and lunch 7. ‘ Be carefull with hidden sugars and salt’
Ondersteund door de VU, WUR, Voedingscentrum, UU en Ver. v. Diëtisten
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‘Healthy navigation’ in the shops and online –
Working togheter with communities
Health coach Healthy cash desk
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• Pers
Personalized Healthy eating
Kidsmarketing
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Thank you!
Ika Van de Pas Director Quality Development Albert Heijn Phone: +31 6 38825132 E-mail: [email protected]