making social media fit

Making Social Making Social Media Fit Media Fit

Making Social Making Social Media Fit Media Fit

Gloria Bell Gloria Bell

February 22, 2012 February 22, 2012 Gloria Bell Gloria Bell

February 22, 2012 February 22, 2012

The online tools that people and businesses use to share content, have conversations

and build relationships

• Building your brand • Enhancing your

visibility • Demonstrating

your expertise • Building your

network • Customer Service

The Plan - The Plan - how to meet thehow to meet the objectivesobjectives

The Plan - The Plan - how to meet thehow to meet the objectivesobjectives

Measuring Measuring Measuring Measuring

Strategy - Strategy - How are you going to How are you going to make it happen? make it happen?

Strategy - Strategy - How are you going to How are you going to make it happen? make it happen?

Audience Audience Audience Audience Who are you trying to reach? Who are you trying to reach? Who are you trying to reach? Who are you trying to reach?

DemographicsDemographicsDemographicsDemographicsWhere do you find them? Where do you find them? Where do you find them? Where do you find them?

Sample tactics Sample tactics Sample tactics Sample tactics

What to use? What to use? What to use? What to use?

YourYourWebsiteWebsite

Pinterest

Google+Location Based Services

Ways to use social Ways to use social media…media…• Contests Contests

• CouponsCoupons

• Fan / Follower only sales Fan / Follower only sales

• Promote events & get others to share “invitations” Promote events & get others to share “invitations”

• Create “virtual events” that are tied to a physical Create “virtual events” that are tied to a physical

event or placeevent or place

• Tell a “story” that others want to share - text, Tell a “story” that others want to share - text,

photos, videos photos, videos

So ISo I’’ve got an account -ve got an account - what what

now?now? So ISo I’’ve got an account -ve got an account - what what

now?now?