making the most of linked in modified

1 | Making the Most of LinkedIn Golden Compass, Inc.

Making the Most of LinkedIn

Jenn Whinnem

2 | Making the Most of LinkedIn Golden Compass, Inc.

• The Case for LinkedIn• Using LinkedIn• Profile Optimization• Etiquette

3 | Making the Most of LinkedIn Golden Compass, Inc.

• It’s Facebook… with ties on.

• 90 million registered users*

• 21.4 million monthly unique visitors

• 200 countries

About LinkedIn

4 | Making the Most of LinkedIn Golden Compass, Inc.

Why LinkedIn? Visualize Your Network

5 | Making the Most of LinkedIn Golden Compass, Inc.

• See who you know

• …and who they know

• Which means:– Connect with the

right people

6 | Making the Most of LinkedIn Golden Compass, Inc.

Beyond the Profile

• Groups• Jobs• Companies

7 | Making the Most of LinkedIn Golden Compass, Inc.

Optimize Your Profile

8 | Making the Most of LinkedIn Golden Compass, Inc.

Etiquette

9 | Making the Most of LinkedIn Golden Compass, Inc.

• Only connect with people you know– Instead, ask for an

introduction!• Personalize your

invitations – don’t use default message– Ask permission

• Groups: don’t sell – be helpful– Selling is seen as

spamming• Recommendations

10 | Making the Most of LinkedIn Golden Compass, Inc.

• Jenn Whinnemjenn.whinnem@gmail.com

*all images used under the Creative Commons license 2.0