making the most of your website

Making the most

Of YOUR website

Making the most of your website

Agenda

• Introduction

• The Power of the internet

• Where the traffic comes from

• Email Marketing

• Social Media

• What’s New in web marketing

• Close

It’s all about size

6.5 Bn

1.5 Bn

46m

It’s all about money!

£88 Bn

£121 Bn

PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G

It’s all about communication

New ways of working means

People spend more and more time online

Making the most of your website

Agenda

• Introduction

• The Power of the internet

• Where the traffic comes from

• Email Marketing

• Social Media

• What’s New in web marketing

• Close

Where does the opportunity come from?

Making the most of your website

Agenda

• Introduction

• The Power of the internet

• Where the traffic comes from

• Email Marketing

• Social Media

• What’s New in web marketing

• Close

Email Marketing

Why Email Marketing?

of site visitors do NOTHING

Why Email Marketing?

of online shoppers have made AT LEAST 1 purchase in response to an email

82%

Why Email Marketing?

have made an IMMEDIATEonline purchase in responseTo an email

32%

Why Email Marketing?

redeemed an email voucher in an online OR offline store

32%59%

Why Email Marketing?

Sector Sent Delivery Open Rate CTR Response

B2CAcquisition 100% 91% 29% 27% 6%

B2CRetention 100% 91% 32% 28% 12%

B2BAcquisition 100% 88% 32% 25% 4%

B2B Retention 100% 90% 37% 30% 13%

Source – DMA Email Marketing Benchmarks Survey

Email Marketing – Key Elements to success

Build your mailing list

• Existing Clients

• Networking Events

• Offer Something a complimentary course

a discount

access to special offers

downloads

competitions

Email Marketing – Build your list

• Relevant

• Tailored

• ATTENTION GRABBING

• Frequency

Email Marketing – Key Elements to success

5 Star content

Email Marketing – Measure by Measure

Email Marketing – Measure by Measure

• Mail Chimp www.mailchimp.com

• Vertical Response www.verticalresponse.com

• Constant Contact www.constantcontact.com

• aWeber www.aweber.com

• Reality Mail www.realitymail.co.uk

• Mailing Managerwww.mailingmanager.com

• Graphic Mail www.graphicmail.co.uk

Email Marketing – Send it

Making the most of your website

Agenda

• Introduction

• The Power of the internet

• Where the traffic comes from

• Email Marketing

• Social Media

• What’s New in web marketing

• Close

http://www.youtube.com/watch?v=QLd9q88ohUs

What’s new

in online marketing

Search based Location Marketing

www.google.com/places

Tablets and Smartphones

One thing in common

GPS driven Location Marketing

GPS driven Location Marketing

Arrive at destination

Check in

Points and/or badge awarded

Offers based on • Check In• Mayorship • Wildcard offers

GPS driven Location Marketing

Location focused businesses need to

1/ Register with service (s)2/ Consider location based offer

o Dominos – Free pizza for Mayor

o Cheltenham Racecourse – Prize draw, Gold Cup Tickets

o Cotswold Deli – Discount + Offer for Mayor

o Stuart Holmes Hair & Beauty - discount

AUGMENTED REALITY

AUGMENTED REALITYReal life - augmented

http://www.youtube.com/watch?v=D-A1l4Jn6EY

Augmented Reality

What’s Next?

• Take a fresh look at email marketing

Think about how you could use it

See what your competitors are doing

• Take a fresh look at Social Networks

• Ensure you understand the numbers

• Push your web marketing

• Talk to Andy

Andy Poulton

Business Link

M: 07966 547146

W: www.businesslinksw.co.uk

E: andy.poulton@businesslinksw.co.uk