MOSTFROM YOUR WEBSITE.

MAKING THE

www.natiive.com.au

Making the Most of Your Website 2

Why Have a Website?

• How do you get your message out?

• Print Media (Magazines & Newspapers)

• Radio & Television Advertising

• Cold Calling

• Direct Mail-outs & Letterbox Drops

• Signage & Billboards

• Yellow Pages

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Traditional Advertising with Yellow Pages

Over half of the Australian population does not

even want their Yellow Pages copy delivered.

Moreover, a large number of households throw

their copy unopened into the recycling bin as

soon as they receive it.

- Core data survey, 2009

What are the stats in 2014?

Making the Most of Your Website 2

Traditional Advertising with Yellow Pages

Yellow Pages revenue fell 35.2% in 6 months to

Dec 2011

- Australian Business Spectator

Yellow Pages may be reduced to ONE book for

Sydney & Melbourne this year.

- Smart Company Website, Early 2012

Yellow Pages revenue fell 22% in 12 months to

Dec 2012- The Australian, 8th Feb 2013

7

2011 118 million

2010

2009

88 million

62 m

- MYOB Business Monitor Online Special Report.

Growth in Monthly Web Searches

Making the Most of Your Website

2012 218 million

7

- MYOB Business Monitor Online Special Report.- Digital Business Gov (www.digitalbusiness.gov.au)

Making the Most of Your Website

Percentage of Australian Businesses Online

Nov 2010 Aug 2011 In NSW Online Payment

35% 39% 41% 19%

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Aug 2012

43%

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Why Should You Have a Website?

• Online Web Searches Increasing Fast.

• Are Your Competitor’s Online?

• Order Takeout from the Local Thai Restaurant.

• Find a Local Builder for a Home Extension.

• Search for that Perfect B&B Weekend Escape.

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Why Should You Have a Website?

• Is the Internet still a great leveller?

• Is it a confusing place?

• What works for one, may not work for another.

• What is your Goal?

• What is the ‘Conversion’?

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What Type of Website Should I Have?

• Informational

• Brochure Style

• Portfolio

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• Static Site – Web Designer updates it / You use software

• Dynamic – Using a Content Management System (CMS)

• Blog

• e-Commerce

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What are the Ingredients of a Successful Site?

• Appealing Design

• Compelling Content

• Properly Built

• Effective, Easy Calls to Action

Making the Most of Your Website 11

Can I Build a Website Myself?

YES.

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Should I Build a Website Myself?

MAYBE.

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Free or DIY Options to Building a Website

• Joomla• Bloggr• Wordpress• many, many more…

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• FREE.• Setup in minutes.• Some great themes.• Easy to use.

--------------------• You’re compromising• Same look as others• Security & Hacking• Add extra functionality

CONSPROS

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Calling in the Professionals

• Freelance Web Designer• Small Design Studio• Web Company• Outsourcing

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• Professional Outcome• Tailored to You• Training & Support

--------------------• Cost• All are not the same• Long Term Relationship

CONSPROS

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Outsourcing

• Like being an ‘owner-builder’• Need to be absolutely specific in what you want

• Look, Position, Order, Workflow…

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• Cheap• Access to Experts

--------------------• Your Time Managing• Yes isn’t always Yes…• Communication Confusion• Security & Hacking

CONSPROS

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Current Online Trends

• Social Media• Integration of Social Media with Website• Mobile Sites• Apps• Blogs• Places Pages / Local Search

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Social Media

Facebook

Youtube

20

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JAN 2012-----------------------------------------------------------------------------------

JAN 2011

Twitter

Linkedin

Google+

6.7 m

9.8 m

1.0 m

0.7 m

NR

Making the Most of Your Website

Social Media Users in Australia

11.0 m

10.7 m

1.8 m

1.8 m

1.2 m

Social Media Statistics Australia – January 2012

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Social Media

• DO engage your followers.• DO post regularly.• DO what you promise.• DO inform.• DO mix up the way you deliver your message

• DON’T have an inactive profile linked to your website.• DON’T just tell, listen!• DON’T just sell (in fact try not to).• DON’T ignore negative feedback.

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Integration of Social Media on Website

• Crossflow of Information.

• Ability to have people ‘like’ or ‘tweet’ your blog posts, news or pages in general.

23

Why Are People Browsing On Their Mobile?

Convenience.

Making the Most of Your Website

14Making the Most of Your Website

Smartphones Accessing Websites

• 4 out of 5 websites are not optimised for smart

phones– smh Sept 8, 2012

Making the Most of Your Website 24

Apps

• Dedicated icon on the device (Not a URL).

• Specialist developers to create.

• Pass through an extensive Apple approval process.

• iPhone has only 30% mobile market.

• What about the other platforms?

Making the Most of Your Website 2

Responsive Website?

• Responds to resize to fit the device viewing it.

Making the Most of Your Website 25

Blogs

• Easy to add new stories, images, content.

• Add commenting to blog posts (engagement).

• Integrate with Social Media (engagement).

• Shows you are still in business…

• Google loves fresh content.

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Google Places / Local Search

• Confirm or Create your listing.

• Don’t keyword spam your listing.

• Try and fill it out as much as possible.

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Web Metrics

• Analytics• Get it installed today (it is FREE).• Learn how to read the metrics.

• Conversion Tracking• Place it on interactive elements

• Contact / Enquiry Forms• Feedback Forms• Booking Forms• eCommerce Carts

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Review

• Great opportunities available online.

• You need to decide what the goal or conversion is.

• What sort of website do you need?

• What are the essential ingredients of a good site?

• You can do it yourself, but...

Making the Most of Your Website 29

Review

• A professional web company should be able to create and deliver on your goals – for a fee…

• How can you interact with potential customers?

• Track it.

• Keep it fresh.

Making the Most of Your Website 30

Thank You!

www.natiive.com.au