MOSTFROM YOUR WEBSITE.
MAKING THE
www.natiive.com.au
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Why Have a Website?
• How do you get your message out?
• Print Media (Magazines & Newspapers)
• Radio & Television Advertising
• Cold Calling
• Direct Mail-outs & Letterbox Drops
• Signage & Billboards
• Yellow Pages
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Traditional Advertising with Yellow Pages
Over half of the Australian population does not
even want their Yellow Pages copy delivered.
Moreover, a large number of households throw
their copy unopened into the recycling bin as
soon as they receive it.
- Core data survey, 2009
What are the stats in 2014?
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Traditional Advertising with Yellow Pages
Yellow Pages revenue fell 35.2% in 6 months to
Dec 2011
- Australian Business Spectator
Yellow Pages may be reduced to ONE book for
Sydney & Melbourne this year.
- Smart Company Website, Early 2012
Yellow Pages revenue fell 22% in 12 months to
Dec 2012- The Australian, 8th Feb 2013
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2011 118 million
2010
2009
88 million
62 m
- MYOB Business Monitor Online Special Report.
Growth in Monthly Web Searches
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2012 218 million
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- MYOB Business Monitor Online Special Report.- Digital Business Gov (www.digitalbusiness.gov.au)
Making the Most of Your Website
Percentage of Australian Businesses Online
Nov 2010 Aug 2011 In NSW Online Payment
35% 39% 41% 19%
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Aug 2012
43%
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Why Should You Have a Website?
• Online Web Searches Increasing Fast.
• Are Your Competitor’s Online?
• Order Takeout from the Local Thai Restaurant.
• Find a Local Builder for a Home Extension.
• Search for that Perfect B&B Weekend Escape.
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Why Should You Have a Website?
• Is the Internet still a great leveller?
• Is it a confusing place?
• What works for one, may not work for another.
• What is your Goal?
• What is the ‘Conversion’?
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What Type of Website Should I Have?
• Informational
• Brochure Style
• Portfolio
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• Static Site – Web Designer updates it / You use software
• Dynamic – Using a Content Management System (CMS)
• Blog
• e-Commerce
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What are the Ingredients of a Successful Site?
• Appealing Design
• Compelling Content
• Properly Built
• Effective, Easy Calls to Action
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Can I Build a Website Myself?
YES.
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Should I Build a Website Myself?
MAYBE.
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Free or DIY Options to Building a Website
• Joomla• Bloggr• Wordpress• many, many more…
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• FREE.• Setup in minutes.• Some great themes.• Easy to use.
--------------------• You’re compromising• Same look as others• Security & Hacking• Add extra functionality
CONSPROS
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Calling in the Professionals
• Freelance Web Designer• Small Design Studio• Web Company• Outsourcing
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• Professional Outcome• Tailored to You• Training & Support
--------------------• Cost• All are not the same• Long Term Relationship
CONSPROS
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Outsourcing
• Like being an ‘owner-builder’• Need to be absolutely specific in what you want
• Look, Position, Order, Workflow…
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• Cheap• Access to Experts
--------------------• Your Time Managing• Yes isn’t always Yes…• Communication Confusion• Security & Hacking
CONSPROS
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Current Online Trends
• Social Media• Integration of Social Media with Website• Mobile Sites• Apps• Blogs• Places Pages / Local Search
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Social Media
Youtube
20
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JAN 2012-----------------------------------------------------------------------------------
JAN 2011
Google+
6.7 m
9.8 m
1.0 m
0.7 m
NR
Making the Most of Your Website
Social Media Users in Australia
11.0 m
10.7 m
1.8 m
1.8 m
1.2 m
Social Media Statistics Australia – January 2012
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Social Media
• DO engage your followers.• DO post regularly.• DO what you promise.• DO inform.• DO mix up the way you deliver your message
• DON’T have an inactive profile linked to your website.• DON’T just tell, listen!• DON’T just sell (in fact try not to).• DON’T ignore negative feedback.
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Integration of Social Media on Website
• Crossflow of Information.
• Ability to have people ‘like’ or ‘tweet’ your blog posts, news or pages in general.
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Why Are People Browsing On Their Mobile?
Convenience.
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14Making the Most of Your Website
Smartphones Accessing Websites
• 4 out of 5 websites are not optimised for smart
phones– smh Sept 8, 2012
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Apps
• Dedicated icon on the device (Not a URL).
• Specialist developers to create.
• Pass through an extensive Apple approval process.
• iPhone has only 30% mobile market.
• What about the other platforms?
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Responsive Website?
• Responds to resize to fit the device viewing it.
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Blogs
• Easy to add new stories, images, content.
• Add commenting to blog posts (engagement).
• Integrate with Social Media (engagement).
• Shows you are still in business…
• Google loves fresh content.
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Google Places / Local Search
• Confirm or Create your listing.
• Don’t keyword spam your listing.
• Try and fill it out as much as possible.
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Web Metrics
• Analytics• Get it installed today (it is FREE).• Learn how to read the metrics.
• Conversion Tracking• Place it on interactive elements
• Contact / Enquiry Forms• Feedback Forms• Booking Forms• eCommerce Carts
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Review
• Great opportunities available online.
• You need to decide what the goal or conversion is.
• What sort of website do you need?
• What are the essential ingredients of a good site?
• You can do it yourself, but...
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Review
• A professional web company should be able to create and deliver on your goals – for a fee…
• How can you interact with potential customers?
• Track it.
• Keep it fresh.
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Thank You!
www.natiive.com.au
