hawaii clean energy initiative online presence. hcei website facebooktwitter
TRANSCRIPT
Hawaii Clean Energy InitiativeOnline Presence
HCEI Website
Facebook Twitter
Facebook stats
Burt’s Friends now know that he has become a fan of something.
100
Katie’s friends have been made aware that she would like to know more about what Burt is a fan of.
Martha’s friends have been made aware that she approves of Burt’s Fandom.
60
130
290 Positive Exposures
Facebook Mobile
- Publish everywhere- Always available- Cross platform- Highly distributed
• Standardize approach across all experiences• Share successes from all branches• Entice engagement through
• Unique & compelling content such as personal stories• Promoting programs, offers and rebates• Highlighting HCEI specific info i.e. achievements
• Establish editorial calendar • Manage Frequency
Facebookcontent strategy
• Utilize Facebook as the primary conversation starter – Users are more comfortable and passalong is easiest within this
medium• Create photo and video library
– Proactively pursue excellent content and share with your audience• Identify content participants• Allow for “managed” user generated content
– Always particpate, elevate, and reward users for participating• Identify offers, rebates, programs
Facebookcontent strategy
Editorial calendar:• Synchronize with media calendar• Contact branch managers or program managers to submit content• Solicit Fans or audience for images, photos or video• Keep content fresh, post regularly but not too frequently
Facebookcontent strategy
Editorial calendar: Branded content• Director of Fun weekly posts
– Activities/excursions taking place on property
• Concierge– Planning and activity tips– Local insights
• Director of Romance– Destination wedding tips– Unique honeymoon experiences
• Property hosted events:– Creation - A Polynesian Journey– Sheraton Maui Cliff Diving Ceremony
• Property branded recipes and activities– The Royal Hawaiian’s Signature Mai Tai– Aha Aina
• Use Twitter as a way to broadcast other content• 1 – 2 tweets per day
• Event reminders• Industry News• Special offers • Facebook content• Press• Live event comments
• RT positive content• RT brand content
• Gather information • Track breaking news • Crowdsource questions• Share industry news that isn’t HCEI specific • Share breaking news that doesn’t make the Facebook criterial
or schedule
• Use Twitter as a way to broadcast other content• 1 – 2 tweets per day
• Event reminders• Industry News• Special offers • Facebook content• Press• Live event comments
• RT positive content• RT brand content
• Utilize promotions to drive social activity and engagement• Objective: Generate “noise” across social properties
• Link Facebook & Twitter together to generate a strong and engaged following
• Strategy• Give away super-trips at each of the properties based on user’s
social media participation• Utilize PR, social media, partnerships and traditional advertising to
promote and execute reward vacations
Website
Website
• CMS• Posting• Frequency
Summary or Conclusion
9 tips from 5 companiesSeparate opinions from facts,
and make sure your audience can see the difference.
Aim for quality, not quantity. Offer your contribution with context whenever you can. Provide links to other blogs, media
articles or whatever sources you think are necessary. Make your content rich and interesting for others to read.