making your message stick

Sametz Blackstone Associates

Making your message stick

CASE D1 Conference 2010

Tamsen S. McMahonDirector, Digital & Strategic Initiativestamsen@sametz.com@tamadear

Tamsen S. McMahonDirector, Digital & Strategic InitiativesSametz Blackstone Associates

tamsen@sametz.com@tamadear

what sticks?

…to educate and nurture students, to create knowledge, and to provide service to our community and beyond. Committed to excellence and proud of the diversity of our [higher ed] family, we strive to develop future leaders of our nation and the world.

© Sametz Blackstone Associates

…to create knowledge, to open the minds of students to that knowledge, and to enable students to take best advantage of their educational opportunities

© Sametz Blackstone Associates

(not those)

SimpleUnexpectedConcreteCredibleEmotionalStoriesS

Made to Stick, Chip and Dan Heath

So what’s the problem?

The Curse of Knowledge

http://www.flickr.com/photos/wonderlane/3089163372/

simple

http://www.flickr.com/photos/stevensnodgrass/4017403148/

Thecommander’sintent

1. What you are

2. What you do

© Sametz Blackstone Associates

The God Particle

unexpected

We train exceptional performing artists for careers that enrich and transform the human experience, using the skills, creativity, and courage nourished in our vibrant multidisciplinary community of artists and educators.

© Sametz Blackstone Associates

We train working performing artists.

Create a curiosity gap

concrete

transportation

© Sametz Blackstone Associates

http://www.flickr.com/photos/steffe/3087200262/

What does “excellence” look like?

credible

http://www.flickr.com/photos/alancleaver/3405608142/

Don’t lie

Use “Brand Judo”

http://www.flickr.com/photos/parrhesiastes/2566999335/

emotional

Find the “so what?”.

stories

Avoid“Genre Bias”

http://www.flickr.com/photos/wonderlane/3089163372/

Tell your stories in medias res.

last thoughts

Be prepared

1. What you are

2. What you do

3. Why you do it

4. How you do it

© Sametz Blackstone Associates

Let it go

http://www.flickr.com/photos/bistrosavage/42258966/

http://www.flickr.com/photos/10604632@N02/2673376797/

Tamsen S. McMahonDirector, Digital & Strategic Initiativestamsen@sametz.com@tamadear

Tamsen S. McMahonDirector, Digital & Strategic InitiativesSametz Blackstone Associates

tamsen@sametz.com@tamadear

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