making your web presence social: 10 ideas for nonprofits

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MAKING YOUR WEB PRESENCE SOCIAL: TEN IDEAS FOR NONPROFITS

Chad NormanFrank Barry

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Frank BarryInternet Strategy Manager

Blackbaud@franswaa

YOUR HOSTS FOR TODAY'S TALK

Chad NormanInternet Marketing Manager

Blackbaud@chadnorman

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IF YOU’RE TWEETING: #BBJOURNEY

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42% of people in America use Facebook

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1 12# of people on the planet using Facebook

in

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35Hours of video is uploaded to YouTube every single minute

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16Million people around the world use Twitter

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THE SUPPORTER JOURNEY IS SOCIAL

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BEGINNINGFROM THE

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ARE THE GLUERELATIONSHIPS

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FACEBOOK’S TOP CONTENT: PHOTOS AND VIDEOS

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50% GAVE BECAUSE A FRIEND ASKED

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STAGE 1

Traditional

Traditional marketing operations consisting of one-way communication.

Pushing content to supporters with little back-and forth chatter.

STAGE 2

Experimental

Dabbling in social media, but efforts are disconnected from organizational goals.

Fractured efforts and silos with no real coordination of activities and measurement.

STAGE 3

Operational

Social activity is more embedded in organizational operations.

Internal policies, dedicated staff, channel alignment, and campaign integration.

STAGE 4

Impactful

Social activity drives real, measureable results at organization.

Tools and systems are in place to allow staff to have perform meaningful engagement with supporters..

WHERE ARE YOU ON THE SOCIAL JOURNEY?

As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration.

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YOU’VE GOT A SOCIAL MEDIA STRATEGY, RIGHT?

* From Charlene Li and Josh Bernoff's book Groundswell:

Winning in a World Transformed by Social Technologies

P = People: Who?

O = Objectives: Goals?

S = Strategies: Outcomes?

T = Technologies: Tools?

The P.O.S.T. method*

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MAKING YOUR WEB PRESENCE SOCIAL

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CONNECT WITH YOUR SUPPORTERS 1

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CONNECT WITH YOUR SUPPORTERS 1

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MAKE CONTENT SHARABLE 2

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DISPLAY SOCIAL CONTENT 3

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DISPLAY SOCIAL CONTENT 3

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ENCOURAGE SOCIAL-ENABLED COMMENTS 4

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INTEGRATE SOCIAL CONVERSATIONS 5

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HELP SUPPORTERS TAKE ACTION 6

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HELP SUPPORTERS TAKE ACTION 6

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RAISE MORE MONEY 7

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RAISE MORE MONEY 7

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RAISE MORE MONEY 7

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PULL IN MULTIMEDIA 8

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CREATE A SOCIAL HUB 9

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CREATE A SOCIAL HUB 9

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CREATE A SOCIAL HUB 9

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BUILD A PRIVATE COMMUNITY 10

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WANT A TON MORE IDEAS?

Checkout the Social Media Tactics series for nonprofits!

www.slideshare.net/chadnorman

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BONUS WORKSHOP: SOCIAL MEDIA LISTENING

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WORKSHOP: SOCIAL MEDIA LISTENING

VIEW & DOWNLOAD

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Questions?

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Thank you!

chad.norman@blackbaud.com

twitter.com/chadnorman

frank.barry@blackbaud.com

twitter.com/franswaa

Let’s keep the conversation going…

www.NetWitsThinkTank.com