great nonprofits webinar
TRANSCRIPT
Perla Ni, CEO [email protected]
Have You Ever?…
Poll #1
How often do you read reviews of products/restaurants/movies/etc. before you make a purchasing decision?
NeverRarelySometimesFrequentlyAlways
Trends in Online Shopping
Most Shoppers Rely Heavily On Customer Reviews
65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase
“Reviews” about nonprofits GreatNonprofits.org
Easy & Quick Way For LOCAL Nonprofits To Tell Their Story
• Average Local Nonprofit has 2 Full time staff and 30 volunteers
• 0 media mentions/year
• 0 Dir. Of Marketing
What Do Local Nonprofits Have?
Goodwill • Volunteers - Stories of why they are
devoting their free time to your nonprofit and what impact they have seen.
• Clients - Stories of how they were helped by your nonprofit.
• Donors - Stories of how they came to trust you and become passionate about supporting you.
• Other community partners/stakeholders - Stories by your local government representative or corporate partner
Stories of Your Clients
Stories of Your Clients
Poll #2
Do you recruit volunteers online?
YesNo
Stories of Your Volunteers
Stories of Your Volunteers
Poll #3
Do you recruit donors online?
YesNo
Stories of Your Donors
Stories of Your Donors
Badge For Your Website To Promote Confidence
A Nonprofits’ Experience
Alicia Andrews, Associate Director
Human Services Center corporation
A Nonprofits’ Experience
FAQ
• What If I Get A Negative Review?– Respond to Review and Post “Comment”– Alert Moderator – Automatic filter for certain speech– People are used to reviews and sorting out
which ones are credible– Take it as constructive criticism. No one
expects you to be perfect
Poll #4
Do you have at least one story about a client/project that you tell to potential donors?
YesNo
Poll #5
Does everyone in your organization - from your board members to your volunteers - know that story?
YesNo
Poll #4
Do you have volunteers or clients or board members or donors who would have vivid and passionate stories to
tell about your work?
YesNo
Poll #8
Have you asked them to share these stories?
YesNo
How To Write A Review
How To Write A Review
How To Write A Review
It’s about
Storytelling
Let Your Supporters Be Involved and Do Your
Marketing For You
AStories Show What You Do
• Vividly
• Authentically
• Clearly and with conviction
How You Can Get Your Stories Out
• Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you.
• If they don’t tell your story - who will?
• Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors
Questions and Answers