maksym pecherskyy - startupfor a brand

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StartUp for a Brandsvitmam.ua – from niche social network for mothers to monetized online-community

Agenda

1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions

Agenda

1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions

Niche social networkBusiness-Model

Agenda

1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions

Online-communityBusiness Model

Target Audience Primary: Women from 20 to 40 years who are

pregnant with children up to 2 years (in all cities of Ukraine).

Secondary: Women from 20 to 40 years with children up to 8 years, their husbands, relatives (in all cities of Ukraine).

27.10.2010 © New Social Communications

Business challenge

Creating long-term, self-developing ecosystem for Ukrainian mothers on the Internet, using and monetizing the most out of the Internet.

Obtain long-term tool of 0-cost for communication, loyalty and sales for a brand

27.10.2010 © New Social Communications

The first Ukrainian social network created specially for moms, as well as those who help them

svitmam.ua

svitmam.ua

Value Drivers into ProcessesProcesses into Actions

What did we doKnowledge and recommendations

• Unique Articles• A unique video guide to pregnancy• Pregnancy calendar

Pushing UGC

Access to products and services of partners pool

• Free expert consultation• Events from partners• Special offers from our

partners• Services

Pushing UGS from partners

Attractive user Community

• 10 000 registered moms• 35 000 users in social media (active groups in with own activities)• Offline events

With each new "mom" community is more attractive

Monetization = value for BrandSelf-developing community of TA

Possibility of high-quality contact with the TA• Media banners• Non-standard activities• Branding

Share the costs of maintaining and developing• Partners of the network

Building relationships and trustLong term partner

Competitor entry Barriers

An additional sales channelMarket place

Digital-

- club

Agenda

1. “It’s the business model, stupid!”Discovering the value creation recipe of Niche Social Network2. Let’s check out if it works..Building a social network (startup) for a brand in Ukraine3. Key conclusions

Key conclusions

Niche social network – new view for existing niches Existing market Existing customers But superior solution for consumers with social

functionality and media content (which old niche project do not have)

Great potential to capture the market

Business model – DNA of every project Is a must for every project

Q&A

Kiev City Horizon Tower 42-44 Shovkovychna St. 01601 Kiev, UkraineT 38 (044) 490 12 76, F 38 (044) 490 12 00M 38 (099) 383 51 63m.pecherskyy@newstrategies.com.ua

Maksym PecherskyyChief Executive Officer

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