management functions and behaviour
Post on 16-Nov-2014
1.575 Views
Preview:
TRANSCRIPT
MSP 10 MANAGEMENT FUNCTIONS AND BEHAVIOUR
BLOCK I
Evaluation of Management Theory – Scientific, classical theory – Behavioural school
– Hawthorne experiments – Systems Approach – Management roles – Management
skills – Management functions.
Planning – Process – Organisation structure and design – Departmentation
Delegation and Decentralisation – Decision making – Importance, process and
techniques.
BLOCK II
Staffing – Recruitment, Selection and training – Communication – Process – Barriers
and breakdown in communication – Electronic media in communication –
Coordination – Control process – Control techniques and Information technology.
BLOCK III
Individual behaviour – Implications – Perception and learning – Motivation – theories
and applications – Monetary and non-monetary rewards – Attitudes – Theories of
attitudes – Job satisfaction and its effect on employee performance – Personality –
Determinants – Theories.
BLOCK IV
Group behaviour – Group dynamics – Leadership – Theories and styles – Conflict
and negotiation – Organisation culture – Organisation effectiveness.
BLOCK V
Organisation change – Manager as a change agent – Organisation Development –
O.D. interventions – Organisation Behaviour in global scenario – Future trends in
Organisation Behaviour
BOOKS RECOMMENDED
Principles of Management - Koontz O Donnell
Essentials of Management - Koontz O Donnell & Weihrich
Management - Stoner, Freeman & Gilbert
Management - Robins, Coulter
Organisational Behaviour - Stefen. P. Robbins
Organisational Behaviour - Fred Luthans
Organisational Behaviour - Newstrong & Keith Davis
Organisational Behaviour - K. Aswathappa
MSP 11 MANAGERIAL ECONOMICS
BLOCK I
Managerial Economics – Meaning, Nature and Scope – Managerial Economics and
Business decision making – Role of Managerial Economist – Demand Analysis –
Fundamental Concepts of Managerial Economics – Meaning, Determinants and
Types of Demand – Elasticity of demand - Demand forecasting and forecasting
methods.
BLOCK II
Supply: Meaning and determinants – production function- Isoquants – Expanstion
path Cobb Douglas function – Cost concepts – Cost output relationship – Economies
and diseconomies of scale – Cost functions.
BLOCK III
Market Structure – Various forms – Equilibrium of a firm – Perfect competition –
Monopolistic competition – Oligopolistic competition – Pricing of products under
different market structures – Methods of pricing – Factors affecting pricing decision –
Differential pricing – Government Intervention and pricing.
BLOCK IV
The concept of profit: Profit planning, control and measurement of profits. Profit
maximisation – Cost volume profit analysis – Investment Analysis.
BLOCK V
National Income – Accounting – Consumption and investment – Business Cycle and
unemployment – Inflation and deflation, Balance of Payments – Monetary and Fiscal
policies.
BOOKS RECOMMENDED
Managerial Economics, Text, Problems
and short cases - M.H. Spenser
Managerial Economics - Mote & Paul
Managerial Economics - Maurice Thomas
Managerial Economics - Joel Dean
Managerial Economics - Varshney & Maheswari
Principles of Macro Economics - L. Rangarajan
Managerial Economics - M.S. Subramaniam
MSP 12 FINANCIAL AND MANAGEMENT ACCOUNTING
BLOCK IAccounting – Definition and Scope of Accounting – Concepts - Accounting
Standards – Double entry system of Accounting – Preparation of Journal , Ledger –
Errors and rectification – Preparation of Trial Balance, Profit and Loss Account - and
Balance Sheet Financial Accounting and Cost Accounting – Managerial Uses –
Differences.
BLOCK IIFinancial Statement Analysis – Nature of Financial Statements – Limitations of
Financial Statements – Analysis of Interpretation – Types of Analysis – Tools of
Analysis – Trend Analysis – Common size statements – Comparative statements.
Ratio Analysis – Liquidity – Profitability – Turnover – Proprietary Ratios –
Interpretation of Ratios – Application to Decision Making – Uses and Limitation –
Inter-firm, Intra firm comparisons
BLOCK IIIFund flow statements – Meaning and importance –Statement of Changes in Working
Capital – Calculation of funds from Operation – Preparation of fund Flow statement –
Uses and Limitation of Fund flow statement.
Cash flow statement – Uses – Preparation of cash flow statement – Difference
between fund flow and Cash flow analysis
BLOCK IVMarginal costing and Break-Even analysis – Concept of Marginal Cost – Contribution
– Applications of Marginal Costing – Cost – Volume – Profit relationship – Budget
and Budgetary Preparation of Various – Cash Budget – Control – Types of Budgets –
Master Budget – Zero Based Budgeting.
BLOCK VStandard Costing and Variance Analysis – Fixation of Standard costs for Materials,
Labour and Overhead Variances – Comparison between Budgeting and Standard
Costing – Responsibility Accounting – Meaning and Objectives - Types of
Responsibility Centres.
BOOKS RECOMMENDED
Principles of Management Accounting - Manmohan, S.N. & Goel
Advanced Accounting - R.L.Gupta & Radhaswamy
Cost Accounting - Jain & Narang
Advanced Accounting - Shukla & T.S.Grewal
Advanced Studies in Cost Accounting - Das Gupta
Management Accounting & - S.N. Maheswari
Financial Accounting
Advanced Cost Accounting - Prasad
MSP 13 QUANTITATIVE TECHNIQUES
BLOCK I
Set Theory – Set Operations (only though Venn Diagram) – Series – Arithmetic,
Geometric Series – Concept of Interest – Annuity Formula – Matrix Theory – Matrix
Operations.
BLOCK II
Basic Concepts of differentiation and integration – Concepts of Marginal, average
and total cost – Economic Order Quantity, Break Even Analysis.
Presentation of Statistical Data – Tables and Graphs – Frequency Distribution –
Histogram – Cumulative Frequency Curves.
BLOCK III
Data Analysis – UniVariant ungrouped and grouped Data – Measures of Central
Tendencies – Measures of Dispersion – Bivariate Analysis – Correlation and
regression.
BLOCK IV
Probability – Definition – Addition and Multiplication rules (only) – Simple business
application problems – Probability distribution – Binomial. Poission and normal
distribution – Simple problem applied to Business.
BLOCK V
Index numbers – Simple and weighted index numbers Concept of Weights –
Business Index numbers – CPI, WPI
Time series, variation in time series, trend - Cyclical and random – Use of Time
series for business forecasting.
BOOKS RECOMMENDED
Statistics for Management - Richard. I. Levin & David. S. Rubin
Statistical Methods - S.P. Gupta
Business Mathematics - Sancheti & Kapoor
Calculus - Schamm Series
Basic Statistics - B.L. Agarwal
Practical Business Statistics - F.E. Coxton & D.J. Cow
MSP 14 MANAGEMENT INFORMATION SYSTEM
BLOCK I
Information system: Managers’ view – Concepts of systems and Organisations –
Strategic uses of Information Technology.
BLOCK II
Computer System Resources: Computer Hardware and Computer software – File
and DBMS – Distributed System – Internet and Office Communications.
BLOCK III
Application of Information System to functional Business Areas: Operational
Information System – Tactical and Strategic Information system – Decision support
system and Expert system.
BLOCK IV
Planning and development of Information system: Information system planning –
System Analysis and Design – Alternative application development approaches.
BLOCK V
Management of Information systems: Organisation of Information System’s and End
user computing – Security and ethical issues of Information System’s.
BOOKS RECOMMEDED
Principles of Management Information
System - G.M. Scott
Management Information System - David & Alsol
Information System for Modern
Management - Mardick & Ross
Management Information System -
Gordon.B. Davis &
Margerethe H. Alsol
Management Information System - James.O. Brien
Management Information System - Luces
MSP 15 MARKETING MANAGEMENT
BLOCK I Marketing – Meaning – functions – Approaches to the study of marketing – Marketing
segmentation – Systems approach – Features of industrial, consumer and services
marketing – Marketing information system.
BLOCK IIMarketing environment – External factors – Demographic factors – Internal factors –
Marketing mix – 4ps’ in marketing.
Consumer Behaviour - Meaning and Importance - Consumer Buying Process –
Determinants of Consumer Behaviour – Psychological and sociological determinants
-Theories and relevance to marketing - Marketing Research: Meaning - Objectives –
Procedures.
BLOCK IIIProduct Management – New Product –Meaning –Product mix product planning and
Development – Product policies – product line decisions – product positioning and
targeting –managing product life cycle product failures –branding and packaging.
Pricing –Meaning-Pricing factors – Objectives and policies – pricing methods and
Procedure.
BLOCK IVPhysical Distribution Mix: Distribution channel policy –Choice of channel – Channel
Management –Conflict and cooperation in channels – Middlemen functions -
Logistics Promotion Mix decision –Advertising role – Budgeting copywriting, media
selection measuring Advertising effectiveness – Sales promotion tools and
techniques, personal selling –salesman qualities –sales force determination –
determining sales territory, fixing sales quota and target, public relations on role and
methods.
BLOCK VMarketing in Indian context - Indian Marketing environment – The new economic
policy and its Impact on marketing – Special areas in marketing – Rural Marketing –
Societal Marketing – Relationship Marketing – Direct Marketing.
BOOKS RECOMMENDED
Principles of Marketing - Philip Kotler & Gany Armstrong
Fundamentals of Marketing - William J. Stanton
Marketing - V.S. Ramasamy & Namakumar
Marketing Management - Philip Kotler
Marketing Management - Marvin A. Jolson
Fundamentals of Marketing - Cundiff, Still & Govani
MSP 16 FINANCIAL MANAGEMENT
BLOCK I
Finance functions – Its Nature and Scope-Relationship with other functions- Role of
Financial Management – Profit vs. Wealth- Time value of money concept- Indian
financial system- Sources of long term finance-Equity Shares, Preference shares,
Debentures, borrowing from lending institutions- short term financing through money
market, Gilt edged securities- International sources of Financial Instruments.
BLOCK II
Capital budgeting- Concept- Significance- Methods of appraisal- Pay back method,
Average return, Net present value, Internal rate of return, decision Tree, Stimulation,
Sensitivity analysis and CAPM methods- Capital rationing- Simple Problems.
BLOCK III
Cost of Capital- Significance-Concept-Cost of debt, Equity, Preference share Capital,
Retained earnings,Weighted average cost of Capital- EBIT- EPS analysis- Operating
leverage- Financial leverage-Combined leverage.
BLOCK IV
Capital Structure- Determinants-Optimal Capital Structure- Capital Structure theories-
Net income approach- Net operating income approach - MM approach - Dividend
policies- Types – Dividend theories - Valuation under Gordon and Walther Theory -
Dividend irrelevance - MM theory - Factors affecting dividend decisions.
BLOCK V
Working Capital Management-Definition -Types-Working Capital for Policies -
Factors affecting working Capital requirements - Management of cash - optimum
level of cash - stochastic models, Miller and Orr model- Management of receivables -
Print policies, Period, Terms - Collection Policies-Inventory Management-Inventory
Level- Inventory Management Techniques.
BOOKS RECOMMENDED
Financial Management - I.M. Pande
Financial Management - Khan & Jain
Financial Management & Policy - James Wanhorne
Financial Management - Prasanna Chandra
Financial Management & Policy - V.K. Bhalla
Financial Management - S.N. Maheswari
Financial Management - Kulkarni & Sathya Prasad
MSP 17 HUMAN RESOURCE MANAGEMENT
BLOCK I
Human Resource Management: Meaning, Nature, Objectives, Scope and Functions
the Philosophy and Policy of the HRM - Department Structure and Functions –
Managerial and Operating Functions – HRM as a Profession –Environmental
Influence of HRM.
BLOCK II
Human Resource Planning: Manpower Planning – Strategy consideration of Planning
–Job Analysis – Job Specification – Job Description – Approaches to Job Design –
Job Simplifications – Job Enlargement – Job Rotation – Job Enrichment –
Absenteeism and Labour Turnover.
Recruitment & Selection: Recruitment Policy - Problems - Source of Recruitment –
Recruitment Practices in India – Selection – Placement and Induction –Promotions
and Transfers – Demotions and Separations.
BLOCK III
Training & Development: Training – Need and Importance – Steps in Training
Programme – Evaluation of Training Programmes – Concept of Management
Development Programme – Techniques of Training and Development – Group
Discussion- Conferences and Seminar – Case Studies – Role Playing – Business
Games – Sensitivity Training – Stages of Career Development.
BLOCK IV
Wage & Salary Administration: Compensation Plan – Job Evaluation – Individual –
Group – Incentives – Bonus – Fringe Benefits – Performance Appraisal – Meaning -
Need and Importance – Objectives – Methods and Modern Techniques of
Performance Appraisal – Requisite of Good Appraisal Plan – Problems in
Performance Appraisal.
BLOCK V
Quality of working life – Issues in Quality of Working life – Obstacles in QWL –
Quality Circles –Management By Objectives.
Trade Union – Structure, Objectives, Policies, Growth of Trade Union in India – Joint
Consultation and Employee Participation in Management – Collective Bargaining -
Case Studies.
BOOKS RECOMMENDED
Personnel Management - E.B. Flippo
Personnel Management - C.B. Memoria
Personnel Management & Industrial
Management - Tripathi
Personnel Management - Strauss Sayles
Human Resource Management - Gary Dessler
Personnel Management &
Human Resources - C.K. Srivatsava
MSP 18 OPERATIONS RESEARCH
BLOCK I
Introduction to Operations Research – Linear programming – Graphical solution –
Simplex method –– concept of duality –Special cases in linear programming –
Shadow prices
BLOCK II
Transportation model – initial basic feasible solution – North West corner rule method
– Vogel’s Approximation method – Least cost method - Optimum solution – MODI
Method - Simple problems –– Assignment problem – Hungarian model
BLOCK IIIQueuing theory - Elements of Queuing system – Characteristics of Queuing System
– Single channel Single server system – Single channel multi server system –
Application.
BLOCK IVNetwork Analysis – Rules for constructing a network – Different time calculations –
Resource leveling – Resource smoothing – Merits and demerits of CPM & PERT –
Decision Tree – Minimax and Maximax Criterions – Their Implications.
BLOCK VGame theory – Saddle point - Algebraic method – Arithmetic method – Graphical
method - L.P.P. Method – Applications of Game theory -Simulation – Monte Carlo
Simulation – Application
BOOKS RECOMMENDED
Quantitative Techniques - ND Vohra
Operations Research - S.D. Sharma
Operations Research – An Introduction - Hamdy A. Taha
Quantitative Techniques in Management - N.D. Vohra
Problems in Operations Research, Methods
and Solutions - Gupta & Manmohan
Operations Research - Gupta & Hira
Quantitative Techniques for Managerial
Decision Making - V.K.Srivatsava,
G.R.Shenoy, S.C.Sharma
Operations Research, Principles and
Problems - Dharani Venkatakrishnan
MSP 19 RESEARCH METHODS
BLOCK IResearch: Meaning – Scope and Significance – Types of Research – Research
Process -Problems in Research – Significance of Research in Social Sciences –
Identification –Selection and formulation of problem – Review of Literature -
Research Hypothesis –Meaning – Sources – Types – Formulation of Research
Design – Features of Good Design – Factors affecting Research Design – Evaluation
of Research Design.
BLOCK IISampling Design: Senses Method and Sampling Method – Principles of Sampling –
Methods of Sampling –Probability and Non-Probability Sampling Methods – Selection
of a sample – Size – Criteria of Good Sample Design.
Scaling Techniques: Meaning, Types of Scale - Scale Construction Techniques.
BLOCK IIIData Collection: Types of Data – Sources of Data – Primary Data and Secondary
Data -Data Collection Methods – Observation – Survey – Questionnaire – Interview
Schedule - Effective in Interview Techniques and Limitations of Interview –
Constructing Questionnaire – Format of Good Questionnaire – Advantages and
Limitations of Schedules and Questionnaire – Pilot Study.
Analysis and Processing of Data: Meaning – Editing – Coding and Tabulation –
Diagrams.
BLOCK IVTests of Significance – Assumption about parametric and non-parametric tests –
Parametric Tests –Chi Square, T-Test, F-Test and Z Test. Non-Parametric Tests U-
Tests – Kruskal Wallis – Introduction to ANOVA – One Way –Two Way –Multivariate
Analysis –Correlation and Regression only - No Problems.
BLOCK VReport Writing: Significance-Tests in Report Writing –Layout of report – Types of
Reports – Oral Presentation –Mechanics of writing Research Report –Norms for
using tables – Charts and Diagrams – Appendix – Index and Bibliography.
BOOKS RECOMMENDED
Research methods for Management & Commerce - K.V. RaoBusiness Research Methods - Emory & CooperResearch Methodology - C.R. KothariBusiness Research Methods - Donald. R. Cooper & Pamila S. SchindierMethodology & Techniques of Social Research - Wilkinson BhaderkarResearch methods in Social Science - Good & Hatt
MSP 20 OPERATIONS MANAGEMENT
BLOCK I
Operations Management – Meaning, Importance and Objectives – Systems View of
Operation Management – Functions of Operations Management – Types of
Production Systems.
BLOCK II
Production Planning Controls – Aggregate Planning – Master Production Schedule –
Materials Requirements Planning – Bill of Materials – MRP–II – Capacity
Requirements Planning – ERP Packages.
BLOCK III
Inventory Control – Functions and Types of Inventory – Safety Stock – Service level
inventory control system – Economic Order Quantity Models – Batch Production,
Quantity discounts - Just In Time- Bottlenecks in implementing just in time in Indian
industries.
BLOCK IV
Inspection in Quality control – Purpose – Control charts for measuring variables -
Control charts for measuring attributes – acceptance sampling Acceptance Quality
Limit LTPD – Quality circle – Total Quality Management – Six Sigma concept – ISO
9000 concepts – ISO 14000 concepts.
BLOCK V
Ergonomics – meaning – importance – Work study – Time study – Motion study –
standard time – Time study analysis – Job designs
BOOKS RECOMMENDED
Production Management - Elwood S. Puffa
Production & Operations Management - Adam & Ebert
Production & Operations Management - S.N. Chari
Production & Operations Management - Panneerselvam
Operations Management - Joseph G. Monks
Production Management - Raymond Mayer
Production & Operations Management - Chunavala & Patel
MSP 21 ENTREPRENEURSHIP
BLOCK IEntrepreneur – meaning – Importance – Qualities, nature types, traits, culture,
Similarities and differences between entrepreneur and intrapreneur.
Entrepreneurship and economic development – its importance – Role of
entrepreneurship – Entrepreneurial Environment.
BLOCK IIEvolution of entrepreneurs – entrepreneurial promotion Training and developing
motivation: factors – Mobility of entrepreneurs – Entrepreneurial change –
Occupational mobility – Factors in mobility – Role of consultancy organistions in
promoting entrepreneurs – Forms of business for – entrepreneurs.
BLOCK IIIProject Management: Sources of business idea – Project classifications –
identifications – formulation and design – Feasibility analysis – Preparation of Project
Report and presentation Financial analysis – Concept and Scope – Project cost
estimate – Operating revenue estimate – Ratio analysis – Investment Process – B E
analysis – Profit analysis – Social cost benefit analysis – Project Appraisal methods –
Project Report presentation.
BLOCK IVProject Finance: Sources of finance – Institutional finance – Role of IFC, IDBI, ICICI,
LIC, SFC, SIPCOT, Commercial bank – Appraisal of bank for loans. Institutional aids
for entrepreneurship development – Role of DICs, SIDCO, NSICS, IRCI, NIDC,
SIDBI, SISI, SIPCOT, Entrepreneurial guidance bureau – Approaching Institutions for
assistance.
BLOCK VSetting small scale industries – location of enterprise – Steps in setting SSI unit –
Problems of entrepreneurs – Sickness in small industries – Reasons and remedies –
Incentives and Subsidies – Evaluating entrepreneurial performance – Rural
entrepreneurship – Women entrepreneurship.
BOOKS RECOMMENDED
Environment & Entrepreneur - B.C. Tandon
Dynamics of Entrepreneurial Development &
Management - Vasent Desai
Entrepreneurship Development in India - C.B.Gupta & N.P.Srinivasan
Entrepreneurial Development - P. Saravanavel
The Entrepreneur, technician and Manager
in Small Scale Unit - H.N. Pathak
The Creative Edge - William C. Miller & ddison
Wesley
MSP 22 BUSINESS LAWS
BLOCK I
Indian Contract Act 1872: Contract – Meaning – Essential elements – Nature of
contract – Performance of contract – Discharge of contract – Remedies for breach of
contract – Quasi contracts. Indemnity and guarantee – Bailment and Pledge.
BLOCK II
Law of Partnership: Introduction – Formation – Kinds of Partners – Authorities, Rights
and Liability of Partners – Dissolution of Firm.
Companies Act 1956: Nature and kinds of companies – Formation of company –
Management – Meetings.
BLOCK III
Sale of Goods Act: Sale and Agreement to sell. Condition and Warrantee, Transfer
of Ownership – Performance of Contract of Sale – Remedies for Breach of Contract
– Sale by Auction.
Negotiable Instruments Act: Kinds of Negotiable Instruments – Parties’ to Negotiable
Instrument – Negotiation, Presentment for Payment – Dishonour, discharge of
Negotiable Instrument.
BLOCK IV
Law of Agency: Definition, Kinds of Agents – Agents’ Authority – Rights of Agents,
Rights and Duties of Principal, Liabilities of Principal – Termination of Agent.
Law of Insurance: Contract of Insurance – Fundamental principles – Life Insurance,
Fire Insurance and Marine Insurance – IRDA Act,1999 – Regulations – 2000, 2002.
BLOCK V
Laws regarding regulation of Industries – Industrial Licensing – Industries
(Development & Regulations) Act 1951 – MRTP Act – Foreign Exchange
Management Act, 1992 – Consumer Protection Act, 1986.
BOOKS RECOMMEDED
Company Law & Contract Law - Awatar Singh
Law of Contract - E.Venkatesan
Labour Law - N.D. Kapoor
Mercantile Law - N.D. Kapoor
Mercantile Law - M.C. Shukla
Industrial & Labour Law - Malhotra
Labour Law - Mishra
MSP 23 STRATEGIC MANAGEMENT
BLOCK I
Overview of Strategic Management: Strategic Planning and Strategic Management –
Strategic Management process – Mission – Vision and Objectives.
BLOCK II
Environment and Resources Analysis: Environment Analysis – Industry Analysis –
Competitive Analysis – Internal Analysis – SWOT Analysis.
BLOCK III
Strategy Formulation and Choice: Corporate level strategy – Global Strategy –
Business level strategy – Strategic Analysis and choice.
BLOCK IV
Strategy Implementation: Activating strategies – Structural Implementation –
Behavioural Implementation – Functional and Operational Implementation.
BLOCK V
Strategy Evaluation and Control: Overview – Strategic control process – Operational
control – Techniques – Dupont control model – Quantitative and qualitative tools –
Porters Approach for globalization – Future of Strategic Management.
BOOKS RECOMMENDED
Strategic Management - V.S.P. Rao & V. Hari Krishna
Business Policy & Strategic Management - Miller & Dass
Strategic Management - Pearce & Robbinson
Business Policy & Strategic Management - William Gleuck & Jaunch
Ethical Choices in Business - Bhaskar Rao
Strategic Planning, Formalation of Strategic Planning - V.S. Ramasamy & Namakumari
Business Policy & Strategic Management - V. Subba Rao
MSP 24 INTERNATIONAL BUSINESS MANAGEMENT
BLOCK IInternational Business Environment : International business – An overview – Concept
of international business – Classification of international business – factors
influencing international business – Economic and policy environment – Regulation
of international business.
BLOCK IIMultinational Corporations (MNCs): Concept, strategy and organization – Marketing
management – Technology and MNCs – UN Code of conduct of MNCs.
Economic Integration and Training Blocks: Structure of various regional economic
agreements such as ASEAN, SAARC / SAPTA, NAFTA, EC - their procedure and
impact on the trading activities of the member states.
BLOCK IIIForeign Collaborations and Joint Ventures: Industrial policy and foreign direct
investment – Kinds of collaboration and joint ventures – Negotiating foreign
collaboration / joint venture – Drafting of agreement – Restrictive clauses in the
foreign collaboration / joint venture – UN Code of conduct of transfer of technology –
Indian joint ventures abroad.
BLOCK IVWorld Trade Organisation: Origin and development – UNCTAD World Trade
Organisation (WTO) – Structure, functions and areas of operations – Dispute
settlement under WTO – Anti-dumping duties – Countervailing duties –
Environmental aspects in international trade – Trade Related Aspects of Intellectual
Property Rights – Competition and trade in services.
BLOCK VSettlement of International Commercial Disputes: International commercial arbitration
– International institutions – Drafting of arbitration agreements – Procedure for
international commercial arbitration.
BOOKS RECOMMENDED
Competitive Global Management - A.F.Alkhafaji
International Business for Third World Countries - D. Thakur
Globalisation and International Business - Devendra Thakur
Communication Management Theory and Practice - P. Rathnaswamy
The Global Business Game:
A Strategic Perspective - Trilok. N. Sindhwani
MSP 30 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
BLOCK I
Nature and scope of investment – Investment Environment, alternatives and markets
– investment risk, components of investment risk – Valuation of Securities.
BLOCK II
Indian Stock Market – Primary and Secondary markets – origins, growth, role
membership, management trading system of secondary markets – listing
requirements and regulation – SEBI – Derivatives market.
BLOCK III
Analysis for equity investment – economy industry and company level analysis –
Technical analysis – Efficient market hypothesis.
BLOCK IV
Return and risk characteristics of individual assets – effect of diversification –
Portfolio risk and optimum portfolio – Portfolio selection: Markowitz’s approach,
Sharpe’s Single index model and other portfolio selection models.
BLOCK V
Capital market theory – Efficient set with risk free lending and borrowing – CAPM –
APT – Evaluation of Portfolio performance – alternative measures and application of
evaluation techniques – Portfolio revision.
BOOKS RECOMMENDED
Portfolio Analysis & Management - V.K. Bhalla
Investments - Zivi Bodie, Alex Kane & Alan J.Marcus
Security Analysis & Portfolio Management
- Fisher & Jordon
Investment Management - V.K. Bhalla
Investment Management - Preeti Singh
Security Analysis & Portfolio Management
- V.A. Avadhani
Investment Analysis & Portfolio Management -
Prasanna Chandra
MSP 31 MANAGEMENT OF FINANCIAL SERVICES
BLOCK I
Financial Services: Concept and scope of financial services – functions concerning
public and private placement of capital issues – Merchant banking – functions –
modes of earning capitals from domestic and foreign markets – recent development
in capital markets – SEBI guidelines of merchant banking in India.
BLOCK II
NBFC: Scope and meaning – importance of NBFC’s in India and their growth.
Mutual fund services – concept, need and scope – types of schemes – SEBI
guidelines for mutual funds.
BLOCK III
Leasing: Overview – Legal and tax aspects, Evaluation of leasing.
Hire purchase: Legal framework and taxation aspects – financial evaluation of Hire
Purchase Finance, consumer credit.
BLOCK IV
Other financial services: Factoring and forfaiting factoring in India – concepts and
forms of Bills discounting – Bills discounting Vs. Factoring – Housing finance –
Insurance services – venture capital financing.
BLOCK V
Strategic Issues in the Management of Financial Intermediaries: Capital policy,
liquidity policy, credit and investment policy – Credit rating – credit rating agencies.
BOOKS RECOMMENDED
Indian financial systems - M. Khan
Indianl financial systems - Rm. Srivastava
Hand book of leasing hire purchase & Factoring - K. Sriram
Merchant banking - T. Sundarajan
Financial Institution & Market - L.M. Bhole
Mutual funds & Investment Portfolio - J.C. Verma
MSP 32 TAX MANAGEMENT
BLOCK I
Basic concepts of Taxation – Sources of Income Tax Law – Definition of Assessment
- Assessee – Person – Income – Assessment and Previous years – Capital and
Revenue – Residential Status – Tax free incomes.
BLOCK II
Computation of Income under various Heads – Salaries, Income from House
Property, Profits & Gains of Business or Profession.
BLOCK III
Computation of Capital Gains – Income from Other Sources. Deductions to be
made in computing total income.
BLOCK IV
Clubbing of Incomes – Set-Off and Carry-forward of Losses - Assessments of
Individuals.
BLOCK V
Assessments of HUF – Assessments of Firms, Companies and Assessment of
Trusts. Tax on income by Mutual Fund.
BOOKS RECOMMENDED
Income Tax Law & Practice - Bhagawati Prasad
Direct Taxes Practice & Plannin - B.B. Lal
Law of Income Tax - Iyengar & A.C. Sampat
Direct Taxes Law & Practice - Dr. Vinod K. Singhania &
Dr. Kapil Singhania
MSP 33 INTERNATIONAL FINANCIAL MANAGEMENT
BLOCK I
Designing a Global Financing Strategy – institutional Structure – Euro Currency Loan
– International Equity Markets – International Financing Decision – Financing
Overseas Subsidiary – Borrowing International Equity Investment – Syndicated
Loans – Block Funds – Subsidized Financing.
BLOCK II
International Project Appraisal – Issues involved in Investment Analysis – Profit and
Rent Maximisation – Cross Border Investment Analysis – Discounted Cash Flows –
Capital Asset Pricing Model (CAPM) – International Asset Pricing Model (IAPM).
BLOCK III
International Capital Budgeting – Methods – Present Value Analysis – Decision Tree
Analysis – Contingent Claim Analysis.
BLOCK IV
Cost of Capital and Capital Structure – Cost of Debt and equity Across Countries –
Weighted Average Cost of Capital and Assessment of Foreign Projects – Capital
Structure Decision across the countries.
BLOCK V
Multinational Working Capital Management – sources of Short Term Financing –
Current Asset Management – International Cash Management – Inventory
Management – Managing Blocked Currency Trade.
BOOKS RECOMMENED
Global Financial Markets - Ian H. Giddy
Financial Management - M.Y. Khan & P.K. Jain
International Financial Management - Reid W. Click & Coval
International Financial Management - Rite M. Rodriguez
Multinational Financial Management - Alan C. Shapiro
Multinational Finance - Adrin. Buckley
Manager in the International Economy - Raymond Vemon
Tine Politics of Global Economic - David H. Blake
International Financial Management - Madura & Jeff
MSP 50 HUMAN RESOURCE DEVELOPMENT
BLOCK I
Evolution and Human Resource Development as a management philosophy –
Meaning, Scope and importance – Personnel Management Vs. Human Resource
Development – Role Analyor’s and Human Resource Development – Key
performance areas, critical attributes and role effectiveness.
BLOCK II
Performance Appraisal and its objectives – Considerations in performance appraisal
– The Appraisal process – Appraisal methods – Development oriented appraisal
system – Interpersonal feedback and performance counseling – Developing dyadic
relationship through effective counseling.
BLOCK III
Concepts of Training and Development – Learning Principles – Identification of
training needs – Training objectives – Training Programme Design – Training
methods – Evaluation of Training and follow-up training.
BLOCK IV
Career Planning and Development – Need and Importance of Management
Development – Management Process – Components of Management Development
programmes – Techniques of Management Development – Merits and Demerits of
Management Development Techniques.
BLOCK V
Organisational effectiveness – Organisational culture – Organisational Development
– Organisational Development interface – Managing Change through Organisational
Development. Human Resource Development and Total Quality Management and
ISO 9000 – Human Resource Development Experiences in India – Emerging trends
and perspectives.
BOOKS RECOMMENDED
Designing & Managing Human Resource Systems- Pareek Udai & T.V. Rao
Performance Appraisal: Theory & Practice- T.V. Rao
Alternative Approaches & Strategies of HRD- T.V. Rao
Human Resource Development - D.M. Silvera
Human Resource Development - Kohli Unit & D. Sinha
MSP 52 ORGANISATION DEVELOPMENT
BLOCK I
Overview and process of Organisation Development. Nature of planned change –
Entering and Contracting – Diagnosing Organisations – Diagnosing Groups and jobs
– Collecting and analysing diagnostic information – feeding back diagnostic
information – designing interventions – leading and managing change – Evaluating
and institutionalizing Organisation Development interventions.
BLOCK II
Human Process Interventions. Interpersonal and group process approaches –
Organisation Process approaches.
BLOCK IIITechnostructural interventions. Restructuring Organisations – Employee
involvement – Work design.
BLOCK IV
Human Resource management Interventions. Performance management –
Developing and assisting members.
BLOCK V
Strategic interventions. Organisation and environment relationships – Organisation
transformation.
BOOKS RECOMMENED
Organisation development &
change
- Cummings & Worley
Organisational Behaviour - Fred Luthans
Organisation Development - Wendell L.French & Cecil H.Bell Jr.
Organisation Development Theory,
Practice and Research - French, Bell & Zawacki
The Change Masters - Rosabeth Moss Kanter
MSP 53 STRATEGIC HUMAN RESOURCE MANAGEMENT
BLOCK I
Changing Business Environment – Globalisation – Technological Changes – Market
Changes – Business Strategy and Human Resource – Strategic Human Resource
practices – Strategic responses of Organisations to Changing Environment.
BLOCK II
Human Resource and Business Strategy – Changing work Roles – Portfolio –
Process and Structure Related Strategic Responses and SHRM sytem.
BLOCK III
Strategic HRM Practices and Facilitators – Organisational Structure – Employee
relations.
BLOCK IV
Management of Careers – National Cultures and International Management.
BLOCK V
Leadership in times of Change – Economic Indicators of Human Resource
Management.
BOOKS RECOMMENDED
Strategic Prospects for HRM - Shaun TysonStrategic Human Resource Development - Kandula & R. SrinivasStrategic Human Resource Development - MelloHuman Resource Development - Biswanth GhoshStrategic Human Resource Development - Anthony & P. WilliamStrategic Human Resource Development - Y.R.K. ReddyStrategic Human Resource Development - Olive & LundyStrategic Human Resource Development - Alan Mc kindly
MSP 51 LABOUR LEGISLATIONS
BLOCK I
Factories Act, 1948
BLOCK II
Industrial Dispute Act, 1947 – Industrial employment – Standing Orders Act, 1946 –
Trade Union Act, 1926
BLOCK III
Workmen Compensation Act, 1923, Employees State Insurance Act, 1948,
Employees Provident Fund and Miscellaneous Provision Act, 1952, Payment of
Gratuity Act, 1972.
BLOCK IV
Payment of Wages Act 1936, Minimum wages Act, 1948 – Equal remuneration Act –
Payment of Bonus Act, 1965.
BLOCK V
Tamil Nadu Shops and Establishments Act – Tamilnadu catering Establishment Act –
Plantation workers Act.
BOOKS RECOMMENDED
Elements of Industrial Law - Kapoor N.D
Industrial Relations and Labour
laws - Srivastava
Industrial Law - M.C. Shukla
Respective Acts.
Commercial and Industrial Law - Dhandapani
Maintaining Industrial Discipline - Das Gupta
MSP 40 MARKETING RESEARCH & CONSUMER BEHAVIOUR
BLOCK I
Marketing Research and Scope of Marketing Research – Marketing Research as an
aid to marketing decision making – Marketing Research Design – The Marketing
Research process – Exploratory, descriptive and conclusive Research. Primary and
Secondary methods of data collection – Construction of Questionnaire – Application
of Sampling techniques – Data Analysis and Research Presentation.
BLOCK II
Applications of Marketing Research – Product Research – Advertising Research –
Market and Sales Analysis Researh – Motivation Research.
BLOCK III
Consumer Behaviour: Need to study Consumer Behaviour – Applications of
Consumer Behaviour principles to strategic marketing. Models of Consumer
Behaviour – Market segmentation and Consumer Behaviour. Factors influencing
consumer behaviour – social, economic, psychographic, group influences – Influence
of religion, culture and language & status.
BLOCK IV
Buying behaviour: Product perception – learning, attitude, personality. New product
purchase, repeat purchase, consumer spatial behaviour – consumption analysis –
product usage rates – expenditure pattern – Howard-Seth Model of Buyer behaviour
– Organisational Behaviour of buyer.
BLOCK V
Consumer decision processes – Problem recognition – search and evaluation –
purchasing processes – post – purchase behaviour – Consumerism – Industrial and
Domestic consumer characteristics.
BOOKS RECOMMENDED
Marketing Research - Harper Boyd & Ralph Westfall
Marketing Research - Kinner & Taylor
Marketing Research - Naresh K.Malhotra
Consumer Behaviour - David L.Loudon & Alber J.Della Bitta
Consumer Behaviour - Schifman
Consumer Behaviour - Roger D.Blackwell, Paul W.Miniard & James F.Engel
MSP 41 ADVERTISING AND SALES PROMOTION
BLOCK I
Advertising – Nature and scope of Advertising – Functions – Types – Approaches to
advertising – Economic and Social Implication of Advertising – Current challenges
and opportunities.
BLOCK II
Advertising strategic planning and organization – Advertising agencies – Media
Decision – Forms of media – Print Media – Electronic media – Internet – Outdoor and
Transit media – Direct Marketing, cinema – radio and television – Miscellaneous
media.
BLOCK III
Advertising copy – design of layout – Advertising Budget – Advertising Research –
Evaluation of Advertising effectiveness.
BLOCK IV
Sales Force Management – Importance – sales force decision – sales force size –
recruitment & selection – training – methods – motivating – salesman controlling –
compensation & incentives – fixing sales territories – quota – evaluation.
BLOCK V
Sales promotion: Meaning – methods – promotional strategy – marketing
communication and persuation – promotional instruments: advertising techniques of
sale promotion – consumer and dealers promotion. After sales service – packing –
guarantee – personal selling – Objectives – Salesmanship – process of personal
selling – types of salesman.
BOOKS RECOMMENDED
Advertising - J.H. Bolen
Advertising and Sales Management - C.N. Sontakk
Salesmanship and advertising - S.K. Davar
Sales Forecasting key to Integrated Management - Neelamegam
Sales Management - Richard R. Still, Edward W. Cundiff & Norman A.P. Govoni
Foundations of Advertising - S.A. Chunawalla & K.C. Sethia
Advertising Management - Rajeev Batra, John G. Myers & David A. Aaker
Advertising Management - Manendra Mohan
MSP 42 INTERNATIONAL MARKETING
BLOCK I
International Marketing – Definition and Scope – Reasons and Motivations – Global
vs. Domestic Marketing – Concepts related to the management of international
marketing function – World Trade and India’s foreign trade: an overview –
Institutional framework for exports in India.
BLOCK II
Global marketing environment – Cultural Environment – Political and Legal
Environment - Economic Environment.
BLOCK III
India’s Export – Import policy – procedure and Documentation.
BLOCK IV
International Product Policy and Planning – Pricing for exports an logistics –
International Promotion: Advertising, other forms & Sales force – Selection of
Channels and Distribution.
BLOCK V
International Market selection – International Marketing Research – International
marketing Planning and control.
BOOKS RECOMMENDED
International Marketing Management - Varshney & Bhattacharya
Global Marketing Management - Warren J.Keegan
International Marketing - Philip Cateora & John Graham
Export Management - D.C. Kapoor
International Marketing - Dana-Nicoleta Lascu
International Marketing - Sak Onkvisit & John J.Shaw
Marketing Management - V.S. Ramasamy & S. Namakumari
MSP 43 SERVICES MARKETING
BLOCK I
Services – Nature and definition – Role of service sector in the economy – Difference
between services and goods – services characteristics – marketing of services –
services marketing and relationship marketing.
BLOCK II
Services Market Segmentation – positioning and differentiation of services –
Marketing mix decisions – 7 P’s of service marketing – Internal marketing – Role of
physical evidence – Process management in service marketing.
BLOCK III
Service Delivery – Employees role and customer’s role in service delivery – Service
Quality dimensions – gap model to service quality – Customer satisfaction –
Customer retention – Building customer relationships.
BLOCK IV
Marketing of Financial services – Health care services – Hospitality services
including tourism and hotel services.
BLOCK V
Transportation and logistics services – professional services – Educational services –
media services – public utility services.
BOOKS RECOMMENDED
Services Marketing - Adrian Payne
Services Marketing - Helen Woodruffe
Services Marketing - S.M. Jha
Services Marketing - P.K. Sinha & S.C. Sahoo
Services Marketing - Ravishankar
Services Marketing - Lovelock
Services Marketing - Zeithmal & Bitner
Services Marketing - Palmer
MSP 61 TOTAL QUALITY MANAGEMENT
BLOCK I
Introduction to Total Quality Management – Leadership – Information and Analysis –
Strategic Quality Planning.
BLOCK II
Human Resource Development and Management – Management of process quality
– Customer focus and satisfaction – Bench marking.
BLOCK III
Organising for Total Quality Management – Productivity and Quality – The Cost of
Quality.
BLOCK IV
Processes and Quality tools – The Concept of a process – Total Quality
Management and data – Quality improvement tools – Understanding process
variation.
BLOCK V
Criteria for Quality programs – ISO 9000: Universal Standards of Quality –
Reengineering.
BOOKS RECOMMENDED
Principles of Total Quality - Vincent K. Omachonu & Joel E. Ross
Total Quality Control - Armond V. Feigerbaum
Total Quality - Ron Collard
Essence of TQM - John Bark
Global Management of Quality Assurance Systems - Willborn & Cheng
Commit to Quality - Townsend & Gebhardt
MSP 62 SUPPLY CHAIN MANAGEMENT
BLOCK I
Building a strategic framework to analyse supply chains. Understanding the supply
chain – Supply chain performance: Achieving Strategic fit and scope – Supply chain
Drivers and Obstacles.
BLOCK II
Planning demand and Supply in a supply chain. Demand forecasting in a supply
chain – Aggregate planning in a supply chain – Planning Supply and Demand in a
supply chain: Managing predictable variability.
BLOCK III
Planning and managing inventories in a supply chain. Managing Economies of scale
in a supply chain: Cycle inventory – Managing uncertainty in a supply chain: Safety
Inventory – Determining Optimal level of product availability.
BLOCK IV
Transportation, Network design and Information technology in a supply chain.
Transportation in a supply chain – Facility decisions: Network Design in a supply
chain – Information Technology in a supply chain.
BLOCK V
Coordinating a supply chain and the role of E-business. Coordination in a supply
chain – E-business and the supply chain – Financial evaluation of supply chain
decisions.
BOOKS RECOMMENED
Supply Chain Management Strategy, Planning and Operation - Sunil Chopra & Peter Meindl
Supply chains A manager’s guide - David A. Taylor
Purchasing & Supply chain Management - Monczke, Trent & Handfield
MSP 60 PROJECT MANAGEMENT
BLOCK I
Introduction – Project life cycle – Project selection – Types of project selection
models – project manager – Selection of Project Manager.
BLOCK II
Project Organisation – types – Project planning. Sorting out the project – Work
breakdown structure and Linear Responsibility charts – Conflict and Negotiation –
Conflict and Project life cycle – some requirements and principles of negotiation.
BLOCK III
Budgeting and cost estimation – Scheduling – Network techniques: PERT and CPM
– Gantt charts – Resource allocation – Resource loading – Resource Leveling.
BLOCK IV
Monitoring and Information Systems – Project Control – Types of control processes –
Control as a function of Management.
BLOCK V
Project auditing – Purposes of evaluation – Project Audit Life Cycle – Project
termination – Termination process.
BOOKS RECOMMENED
Project Management – A managerial approach - Jack R. Meredith & Samuel J. Mantel
Projects Planning, Analysis, Selection, Implementation and Review. - Prasanna Chandra
Textbook of Project Management - P. Gopalakrishnan & V.E. Ramamoorthy
Project Management - Kerzner Harold
Project Management Handbook - Dennis Hock
Project Management - S. Choudhry
Project Management: A Development Perspective - B.B. Goel
MSP 63 MATERIALS MANAGEMENT
BLOCK I
Introduction – Systems approach to Materials Management – Forecasting, objectives
and the Materials Organisation – Materials Planning.
BLOCK II
Purchasing – Purchasing in Materials Management – System Concept – Purchasing
and Procurement activities under Materials management – Value Analysis and Value
Engineering – Purchasing and Quality Assurance.
BLOCK III
Incoming Material Quality Control – Statistical Quality Control – Purchasing capital
equipment, plant and machinery – International Buying and Import purchasing –
Governmental purchasing practices and procedures.
BLOCK IV
Inventory Management and Control Systems – Stores Management and Operation –
Material Accounting, Flow of Costs and Inventory Valuation, Physical Verification,
Security and Materials Audit.
BLOCK V
Materials Handling and Storage Systems; Physical Distribution Logistics –
Transportation, Traffic and Claims Management – Operations Research and Related
Techniques.
BOOKS RECOMMENDED
Materials Management: Procedures, Text and Cases - A.K. Datta
Materials Management: An integrated approach - P. Gopalakrishnan & M. Sundaresan
Introduction to Materials Management - J.R. Tony Arnold & Stephen N. Chapman
MSP 90 DEMOGRAPHY, COMMUNITY HEALTH AND BIOSTATISTICS
BLOCK I
Community Health: Concept of Disease - Epidemiological Triad - Concepts of
Control and Prevention. Principles of Epidemiology: Components, Measurements,
Prevalence and Incidence.
BLOCK II
Epidemiology: Epidemiologic Methods-Descriptive, Analytical and Experimental
Studies - Uses of Epidemiology - Community Diagnosis and Treatment -
Communicable and Non-communicable Diseases. National Health Programmes in
India - International Health: WHO and Other United Nations Agencies.
BLOCK III
Basic Biostatistics: Presentation of Data - Sampling Frame and Sampling Methods
– Averages - Correlation and Regression - Tests of Significance.
BLOCK IV
Demography: Demographic Cycle - World Population Trend. Demographic Trends in
India: Growth rate, Age Pyramid, Sex Ratio, Population Density, Family size,
Urbanization, Literacy and Life Expectancy. Fertility and Fertility Related Statistics
BLOCK V
Family Planning: Family Planning - Population Policy - National Demographic
Goals.
BOOKS RECOMMENDED
Textbook of Preventive and Social Medicine - J.E. Park & K. Park
Textbook of Prevention and Social Medicine - B.K. Maharajan & M.C. Gupta
VHAI - State of India’s Health
Business Statistics - S.P. Gupta & M.P. Gupta
An Introduction to Biostatistics – A manual for Students in Health Sciences - P.S.S. Sundar Rao & J. Richard
MSP 91 HEALTHCARE SERVICES PLANNING AND MANAGEMENT
BLOCK IHospital Planning: Concept of Planning - Guiding Principles in Planning Hospital Facilities and Services - Regional Planning and Factors to be emphasized - Steps in Hospital Planning; Planning Team and Stages of Project - Estimation, Architect Brief and Master Plan - Selection of Site and Decision on Land, Space, and Utilities.
BLOCK IIOutpatient & Outpatient Services: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators. Daily Planning and Scheduling of Work - Managing Time: Waiting Time and Total Time Spent by a Patient. Specialty, Sub-specialty and Super Specialty Clinics - Diagnosis, Physiotherapy and Occupational Therapy. Emerging Concepts: Day Care, Reservation, Appointment by Phone, etc. Medico-social Works / Patient Counselling. Other Facilities: Pharmacy, Gifts Shop, Prayer / Meditation Room. Admission, Transfer, Billing and Discharge Procedures
BLOCK IIITrauma Care: Emergency and Casualty Services: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators - Disaster Management: Principles and Classification - Life Saving Drugs - Ambulance and Paramedic Services - Medico-legal Procedures - Forms and Registers to be maintained - Communication System.
BLOCK IVOperation Theatre: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators - Daily Planning and Scheduling - Determinants of number of Operating Rooms - Zoning and Aseptic / Sterile Techniques - Clinical Protocols - Sub-stores, CSSD, Immediate Postoperative Recovery Rooms - Safety Issues.
BLOCK VIntensive Care Units: Objectives – Functions - Location, Design and Layout - Policy and Procedures – Organization – Staffing - Equipment and Facilities - Key Result Areas and Performance / Quality Indicators - Types of ICUs.
BOOKS RECOMMENDED
Guide to Good Practices in Hospital Administration - NHS
Hospital Planning and Administration
-R. Llewelyn Davies & HMC Macaulay
Hospital and Health Services Administration Principles and Practice - Syed Amin Tabish
Principles of Hospital Administration and Planning - B.M. Sakharkar
Hospital Administration - C.M. Francis & et al.,
Designing for Total Quality in Health Care - G.D. Kunders
MSP 92 HEALTHCARE MANAGEMENT FUNCTIONS
BLOCK I
Human Resources Management: Manpower Planning - Recruitment, Selection and
Orientation - Training and Development – Compensation. Managing Performance -
Information, Records and Reports.
BLOCK II
Accounting and Finance Management: Accounting Principles, Concepts and
Rules. Journal, Day Books, Ledger, Trail Balance and Financial Statement.
Depreciation and Reserves. Internal Audit and Statutory Audit. Costing, Breakeven
Analysis and Cost Containment. Budgeting - Financing of Health.
BLOCK III
Materials Management: Objectives and Rights of Materials Management - Materials
Management Process.
Managing Quality: Dimensions of Quality - Quality Management Process - Quality
Policy - Clinical Quality and Customer Service - Feedback and Quality Audit -
Obstacles to Practice Quality.
BLOCK IV
Marketing Management: Marketing Concept of Marketing - Importance of Marketing
to Healthcare Organizations - Marketing Mix Decisions - Social Marketing.
BLOCK V
Public Relations: Classification of Public - Public Relations Process - Public
Relations Tools.
BOOKS RECOMMENDED
Hospital Administration - C.M. Francis & et al.,
Hospital and Health Services Administration Principles and Practices - Syed Amin Tabish
Principles of Hospital Accounting - L. Vann Seawell
Hospital Stores Management: An Integrated Approach - Shakti Gupta & Sunil Kant
Hospital Wide Quality Assurance - Wilson CRM
Marketing for Healthcare Organisations - Philip Kotler & Roberta N. Clarke
Health Service Public Relations - Roger Silver
MSP 93 HEALTHCARE ADMINISTRATION
BLOCK I
Management: Concepts - Management and Organizations - Management Role -
Levels of Managers and Management Skills. Theories of Management - Classical
School - Behaviour School - Management Science School.
BLOCK II
Management Functions and Process: Planning – Organizing – Staffing – Directing
– Controlling.
BLOCK III
Healthcare Administration: Services, Classification of Service Organizations,
Characteristics, Challenges. History of Medicine, Healthcare Revolution, Health,
Dimensions of Health, Indicators of Health. Types of Healthcare Organizations,
Composition of Health Sector, Types of Care, Pyramidal Structure of Health
Services, Hospitals, Types of Hospitals and Role of Hospital in Healthcare,
Complexity of Hospital Organization.
BLOCK IV
Healthcare Managers: Levels and Roles - Governing Board, Executive Board and
Advisory Board - CEO, Medical Administration, Nursing Administration and Hospital
Administration - Middle Level Mangers in Healthcare and their Responsibilities -
Structuring Healthcare Organization.
BLOCK V
Current Issues in Healthcare: Accreditation – Telehealth - Health Tourism - Health
Insurance and Managed Care - Disaster Management - Hospital Wastes
Management.
BOOKS RECOMMENED
Management - Stephen P. Robbins & Mary Coulter
Textbook of Preventive and Social Medicine - J.E. Park & K. ParkManagement in Health Care - Elaine La Monica
Hospital and Health Services Administration Principles and Practice - Syed Amin Tabish
Principles of Hospital Administration and Planning - B.M. SakharkarHospital Administration - C.M. Francis & et al.,
Management Process in Health Care - S. Srinivasan (ed.)
MSP 94 HEALTHCARE SUPPORT SERVICES AND FACILITIES MANAGEMENT
BLOCK IFront Office: Functions – Location – Staffing - Information and Communication.Medical Records: Objectives - Functions - Characteristics, Main Section and Analysis of Medical Records - Types of Forms; Retention Policy; Records and Statistics. Hospital Beds, Bed Compliment, Bed Days, Average Length of Stay (LOS), Bed Occupancy Rate, Daily Ward Census, Bed Turnover Rate, Gross / Net / Postoperative Death Rate, Admission and Discharge. Location, Design and Layout - Staffing - Medical Records Committee. Technology Advancements: EMR, Microfilming and Smart Cards.CSSD: Functions - Advantages of Centralized System - Distribution System - Location, Design and Layout - Staffing; Duties of CSSD Incharge.
BLOCK IIRadiology Services: Objectives and Functions - Location, Design and Layout - Staffing; Duties of Radiologist and Technicians.Laboratory Services: Objectives and Functions - Location, Design and Layout - Staffing; Duties of Pathologists and Lab Technicians - Classification of Laboratory Services
BLOCK IIIPharmacy: Objectives and Functions - Location, Design and Layout - Staffing; Duties of Chief Pharmacist; Therapeutic Committee - Hospital Formulary.Dietary Services: Objectives and Functions – Staffing - Equipment and Physical Facilities - Purchases, Stores and Issues - Pricing and Control Measures - Location, Design and Layout.
BLOCK IVLinen and Laundry: Objectives and Functions - Location and Space – Staffing - Bed Linen Ratio – Automation.Housekeeping: Objectives and Functions – Staffing - Key Tasks - Systematic and Standard Procedures of Cleaning - Required Materials for Cleaning.
BLOCK VMaintenance Management: Objectives and Functions - Civil and Biomedical – Staffing - Location and Space - Policy and Procedures - Equipments Types and Characteristics; Purchase, Inspection and Installation, Records, Responsibilities - Levels of Maintenance; Service Contracts and Disposition.Security Services: Objectives and Functions - Staffing; Responsibilities of Security Guard - Gate Pass; Physical Verification; Control Movement.
BOOKS RECOMMENDED
Guide to Good Practices in Hospital Administration - NHSHospital Planning and Administration
-R. Llewelyn Davies & HMC Macaulay
Hospital and Health Services Administration Principles and Practice - Syed Amin TabishPrinciples of Hospital Administration and Planning - B.M. SakharkarHospital Administration - C.M. Francis & et al.,Designing for Total Quality in Health Care - G.D. Kunders
MSP 80 MANAGING INFORMATION TECHNOLOGY
BLOCK I
Roles of Information Technology (IT): Roles of Chief Information Officer (CIO) as
Chief Technical Officer (CTO) – Chief Asset Officer (CAO) – Chief Knowledge Officer
(CKO)
BLOCK II
IT / CIO and Promotion of Enterprise Innovation: A Framework for Enterprise
Innovation by IT – Business Innovation by IT – Product Supply Innovation by IT –
Management Innovation by IT – Promotion of Enterprise Innovation by IT
BLOCK III
IT Strategies: Information System Architecture – Important IT Techniques and Trends
– Construction of Information System Architecture.
BLOCK IV
CIO and Management of IT Management: Framework for IT Management – IT Asset
Management – IT Process Management – System Cost Management – Innovation
Strategies for IT Organisation – Management of IT Outsourcing.
BLOCK V
Preparation and Development of IT Master Plans: Case Studies
Preparation and Development of Security Policy: Overview of Computer Security –
Risk Assessment – Security Policy. Managing Information Systems.
BOOKS RECOMMENDED
Strategic Planning for Information
Systems - J. Ward and P. Griffiths
The Art of Strategic Planning for
Information Technology - B.H. Boar
Managing in a Time of Great
Change - P. Drucker
The Rise and Fall of Strategic
Planning - H. Mintzberg
MSP 81 INFORMATION SYSTEMS DEVELOPMENT
BLOCK I
Introduction to Information Systems Development: Framework and Definitions –
Types of Information systems – Systems Development Lifecycle.
Systems Analysis Skills: Analytical Skills – Management Skills – Interpersonal Skills.
BLOCK II
Managing Information Systems Projects: Initiating and Planning the Project –
Executing the Project – Gantt and PERT charts – Project management software.
CASE tools: Diagramming tools – Form and repot generator tools – Analysis tools –
CASE Repository.
Identifying and Selecting Systems Development Projects: Corporate Strategic
Planning – Information Systems Planning.
BLOCK III
Initiation and Planning: Assessing Project Feasibility – Cost / Benefit Analysis and
ROI – Building a Baseline Project Plan.
Preparing and Presenting the Project Proposal: Organising the Proposal – Effective
Written Communication – Presenting the Proposal.
BLOCK IV
Requirements Determination: Interviewing – Questionnaires – Prototyping.
Requirements Structuring: Process modeling – Logic modeling – Conceptual data
modeling.
Designing the Interface: Forms and Reports – Interface design techniques.
BLOCK V
Implementation: Coding – Verification and Validation – Testing – Installation –
Documentation – User training.
Maintenance: Types of maintenance – Cost of maintenance – Managing
maintenance.
BOOKS RECOMMENDED
Systems Analysis and Design - K. Kendall & J. Kendall
Systems Analysis and Design Methods
- J.L. Whitten, L.D. Bentley & K.C. Dittman
Exploring Requirements:
Quality Before Design - Donald C. Gause & Gerald M. Weinberg
Software Engineering - I. Sommerville
MSP 82 RELATIONAL DATABASE MANAGEMENT SYSTEM
BLOCK I
Introduction – Data models – Entity – Relationship Model – Relational Model.
BLOCK II
Relational databases – SQL – other relational languages – Integrity and security –
Relational – Data base – design.
BLOCK III
Object-based databases and XML – Object-oriented databases – Object-relational
databases – XML.
BLOCK IV
Data storage and Querying – Storage and File structure – Indexing and Hashing –
Query processing – Query Optimisation.
BLOCK V
Transaction Management – transactions – concurrency control – Recovery System.
BOOKS RECOMMENED
Database Systems Concepts 4e - Silberschatz, Kortz & Sudarshan
Database Management - Fred.R.Mc Fadden & Jaffrey A. Hoffer
Database Management - Gorden C.Everest
Conceptual Database Design – An
Entity Relationship Approach - Carlo Batini, Stefano Ceri & Sham Kant
B.Navathe
Database Management and Design - Gary W.Hansen & James V.Hansen
Object oriented Systems Analysis
and Design - Ronald J.Norman
Conceptual Database Design - Carlo Batini, Stefano Ceri & Sham Kant
B.Navathe
MSP 83 E-COMMERCE
BLOCK I
E-commerce Technology: Principles – Potential – Data Warehousing – Temporal
Coherency – Networking Infrastructure – Software Tools – IP, TCP HTTp, HTML –
Cryptography – Consumer Interface Technologies – OALP & Data mining.
BLOCK II
E-commerce: Effect on job, growth, trade, international co-operation – Tax problems
– Applications of E-commerce in different sectors – service, industry, domestic etc., -
multidisciplinary approach to E-commerce – Softwares.
BLOCK III
E-commerce Management: Net Centrism – Navigation – Digital Design – Web
Metrics – Business models – Hyper Markets – Intelligent Agents – Auctions – Design,
Protocol.
BLOCK IV
Channel conflict management: Security and Encryption – Abuse and Netiguette –
Internet Governance – Economics of E-commerce – Equilibrium price – Electronic
Marketing – Taxing – e-business – Road map for success.
BLOCK V
E-commerce – Legal Issues: Software Intellectual property law – Contract law for E-
commerce, warranties and new products – Cyber law issues – Privacy and
Transborder flows, fraud – Security of Information and Risks – Electronic Highway
Robbery – Consumer Protection.
BOOKS RECOMMENED
Frontiers of Electronic Commerce - Kalakota & Whinston
Electronic Commerce A Managerial Perspective - Efraim Turbon, Jae Lee, David King &
H.Micheal Chung
E-commerce Fundamentals & Applications - Henry Chan, Raymond Lee, Tharam Dillon
& Elezabeth Chang
Marketing the E-business - Lisa Harris & Charles Dennis
E-Marketing - Judy Strauss, Adel El-Ansary & Raymond
Frost
MSP 84 INTERNET MARKETING
BLOCK I
Internet Marketing: features – structural requirements – Specific characteristics –
Components of Marketing mix under Internet environment.
Organisational and environmental scanning and designing of marketing programmes.
BLOCK II
B2B Marketing – focus, scope – organizational buyer behaviour – different forms of
B2B – organizational buying decision process – marketing mix relevant to B2B.
BLOCK III
Collaborative product commerce – customized product design – supply chain
management – product data management – introduction to CAD/CAM – Product –
Centric Business Solutions.
BLOCK IV
B2C – Focus & scope – Individual buyer behaviour – decision process – factors
influencing process – customer relationship management.
BLOCK V
On-line marketing – On-line retail – On-line sales promotion – Internet
advertisements – Internet Marketing research.
BOOKS RECOMMENDED
E-commerce Strategy, Technologies and Applications - David Whiteley
Marketing Management - Philip Kotler
E-commerce - Henry Chan
Web Advertising and Marketing - Thomas J. Kuegler, Jr.
Industrial and Organisational Marketing - Michael H. Morris
Consumer Behaviour - Leon G. Schiffman
Business Marketing - F. Robert Dwyer John F. Tanner
Et.al. Electronic Commerce - Nabil R.Adam
Internet Marketing - Rafia. Mohammed
Building an Intelligent E-Business - David Ferris & Larry Whipple
top related