mapping your way to success using linkedin and twitter

Mapping your Way to Success using LinkedIn and Twitter

Presented by the Fuqua Career Management

Center

November 15, 2012

Facilitators

Lisa SchwartzAssociate Director

CCMBA,EMBA & Alumni Career Services

Bethann ClearyProgram Assistant

CCMBA,EMBA & Alumni Career Services

Featured Panelist

Diane CromptonPersonal Branding and Social Media Strategist

Fuqua Alumni and Executive CoachConsultant at Right Management

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

The relevance of LinkedIn and Twitter: Global, competitive market place. Establish your “online calling card.” Need to stay current, relevant and visible. Great vehicle to highlight products and services. Reinforce your personal brand, get referrals and network

efficiently. Need to communicate faster and farther, 24/7. Keep a pulse on what’s being said / done in your industry. Streamlined approach to cultivate new contacts, maintain

existing contacts.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Why LinkedIn for career and business: #1 Professional networking site. Based on six degrees of separation (on LinkedIn =

three degrees). 61% of professionals use LinkedIn professional networking vs.

22% for Facebook. (mashable.com – lab42.com)

Global membership: over 187 million members worldwide. All of Fortune 500 companies represented up to “C” levels.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Before you get started…Determine: Your goals and objectives. Your target audience. Your unique capabilities - industry related areas of expertise? The timing associated with your objectives.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Optimizing your profile

Create your online “calling card” Tagline Relevance of keywords Customized LinkedIn URL Professional headshot

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Optimizing your profile

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Optimizing your profile

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Optimizing your profile

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Optimizing your profile

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Optimizing your profile Web links Interests Contact information Contact settings

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Optimizing your profile: Network Activity Update

Provide “value added” information that supports you and your personal brand

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Summary Points: Optimizing your profile Audit your profile and make sure it has the right

keywords for your target audience. Consider openly sharing your email address and

contact information. Explore and leverage “Applications” “Skills” and

“Certifications” to give your profile more “meat.” Link to appropriate website(s), other social media sites. Share news with your network.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Navigating & Leveraging LinkedIn: Search for contacts. Connect and communicate with others. Use Company Search. Check out Job Search functions. Join relevant Groups. Share expertise: Ask and Answer Questions Stay abreast of important news. Strategies for Success.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Searching for contacts

Use 2nd and 3rd degree contacts to get introduced.

Personalize your message. Include complete

signature tag.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Invitation Direct request to join your network. Free service to all users, lifetime limit of 3,000.Introduction Free service for all users - limit of five in the basic account. 1st level contacts introduce you to 2nd or 3rd level connections.InMail Purchase individually or provided with a premium account. Connect directly to a person with no introduction. Free to OpenLink members.Group Open access to most group members via message and/or email. Doesn’t use up your introductions or invitations.

Communicating with others

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Search for Companies

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Search for Jobs

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Search for Groups

• Over 900,000 groups on LinkedIn

• Search by category or keywords

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Share expertise: Ask and Answer Questions

Questions stay posted for one week

Responses can be rated as “best answer”

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Weigh the benefits of an upgrade

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Strategies for Success Share good content and pay it forward to grow your

visibility and your brand organically. Keep your profile updated and optimized. Fully leverage LinkedIn and sync to other sites. Consider upgrading once you have fully leveraged LinkedIn. Open up your contact settings to make yourself more

available to networking opportunities. Make it SOP to “link” with others and formalize the

connection by inviting them to your LinkedIn network. Take your online connections offline when possible. Spend some time on LinkedIn every day. Make it part of

your overall career management strategy.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Twitter: What is it?

Microblogging at its best: 140 characters or less.

Follow others and build a following.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Twitter: Why use it? Great for brand building. Don’t have to have reciprocal relationship – casual in nature. Build visibility, credibility, get information and make new

connections. Amplify and broadcast your messaging. Ability to sync to other social media sites. Easy access to SMEs, industry experts, “movers and shakers” and

a larger community. Access to critical information and people that may be difficult to

access otherwise.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Pre-WorkBefore you tweet… Determine your objectives and

target audience. What are your tweet “themes?” Decide on a professional or

personal focus. What do you hope to accomplish

& what can you contribute? Get to know Twitter vocabulary

and etiquette.

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Twitter Vocabulary Twitter “handle:” your naming convention on your profile. i.e.

@dicrompton. @ sign: “at” {your Twitter handle}. Hashtags: # sign used to tag keywords to make content on Twitter

searchable (and to drive traffic to tweets). DM: direct message (need to be following each other). RT and PRT: Re-tweet and Please re-tweet. Tweeps: other Twitter users FF or #FF: Follow Friday- dedicated day to mention other tweeps. NP, LMK. And many more abbreviations and acronyms!

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Setup your profile

Create your Twitter profile and customize your settings: Twitter handle

Bio & Account information

Photo upload

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Get organized

Use TweetDeck to cut down on the “noise:” Organize tweets by topic /

keywords. Shorten URLs. Follow others. Communicate. Post to multiple social sites. Advance post. And more….

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Observe, listen, learn

Find others to follow… “Who to Follow” link at the

top of your Twitter page. Enter keywords, names in

search field.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Search for Others

Authorities in your industry. Industry news. Competitive information. Resources. Tips, advice.

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Use the “Search” field on Twitter.

Customize your search using hashtags.

Consult Hashtags.org for top hashtags.

Search by Hashtag

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Follow Others

Click on “Follow” button

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Tweet!

Share content (RT). Use a URL shortener. Stay on brand. Attribute your source. Sync to other social sites.

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Tweet about…. Industry events. Interests. Relevant news, books, articles,

blog posts. Recent discovery, accomplishments. Helpful resources, tips. Thanks to others. Supportive stories. Ask for advice.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

How to Communicate

Tweet and ReTweet (RT): public. Reply (@Twitter handle): public. Direct Message (DM); private, recipient must be “follower.” Chat (#chat): live banter about specific subjects.

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Twitter Strategies for Success Spend a bit of time on Twitter each day. Monitor your Twitter account regularly. Determine your tweet “themes” and how this fits into your overall

objectives. Share and contribute to the Twitter community. Pay it forward (RT) and share good content. Sync Twitter to your LinkedIn accounts and other sites. Use organizational and mobile tools to stay connected. Use etiquette: DM, don’t spam, give to get. Tweet, don’t delete. Determine your “follow up” approach for your followers. Have fun!

Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.

Best wishes for success with leveraging social media!Diane CromptonDicrompton@ysmstrategist.comTwitter: @dicromptonwww.linkedin.com/in/dicromptonwww.yoursocialmediastrategist.com