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4 Sports Betting Facts from the NCAA Tourney

March 2017

2017March Betting Madness

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www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney

3% of all NCAA Tourney Wagers are Made Legally1

Source: American Gaming Association

Not to get all ‘Papa’ on you, but just because it’s an ‘office pool’ doesn’t mean it’s not “gambling.”

Estimated 2017 NCAA Tourney Wagers10.

$10.1BIllegal

$295MLegal

Total est. tourney wagers:

~$10.4 Billion

www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney

The NCAA Tournament Media Deal > Legal US Betting Handle2

Source: http://www.ncaa.com/news/basketball-men/2010-04-21/cbs-sports-turner-broadcasting-ncaa-reach-14-year-agreement, AGA estimates

And the NCAA recently signed an extension that makes future years worth ~$1.1B per year.

$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

Mill

ion

s 10.Annual NCAA Media Deal

$771M

Legal 2017 US NCAA Tourney Wagers

$295M

www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney

How Much Does it Cost Fans to Be Part of the 2017 NCAA Tourney?3

Source: Various sites selling tickets for NCAA Tournament Games

The cheapest NCAA Final Four ticket is 6X the cost of the average office pool bracket.

$0

$50

$100

$150

$200

$250

Average NCAA Bracket Entry Fee(AGA Research)

$29

Cheapest Tickets to 2017 NCAA Tourney

Opening Round Game

$43

Cheapest Tickets to 2017 NCAA Tourney Final Four

Game

$192

www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney

More Mobile = Mo’ Bettor for the NCAA Tourney4

422473

573

0

100

200

300

400

500

600

700

NCAA Tournament Minutes Viewed by Bettor Type

Non-Bettors Desktop Bettors Mobile Bettors

Source: Nielsen

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Visit the American Gaming Association’swww.SportsBettingInAmerica.com