markers, markers everywhere ii

Markers, Markers EverywhereLisa Du Bois Low and Michelle Hougland

Texas Tech University@ldlow@meshougland

@texastech#texastech

#eduweb

QR MARKETINGOld Technology Gives Marketing a Boost

QR IN OUTDOORVia Mashable

Who’s Using Them

“QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented),” … they are relatively new in the US.

Calvin Klein Jeans Replaces Racy Billboards with QR Codes

Lauren Indvik, Mashable

my.SXSW Networking

GoogleGeo-Based Marketing

BestBuyProduct Promotion

LinkedIn/PingtagVirtual Business Cards

Tag Creators/Readers

I-Nigma | http://www.i-nigma.com/i-nigmahp.html

Beetagg | http://www.beetagg.com/

Google Zxing Reader | http://code.google.com/p/zxing/

ScanLife | http://us.scanlife.com/

Microsoft Tag Reader | http://tag.microsoft.com/download.aspx

Mobiletag | http://mobiletag.com/en/download.php

Texas Tech Loves MSTag

Connecting Real Life and the Digital World with Microsoft Tag

Free

Web-based

Simple

Create, manage and track codes

Change destinations instantly

Video

URL

Text Messages

Phone Dialer

Point, Snap, Wow! QR in the Mix

Texas Tech has used codes in a variety of places to leverage print pieces and engage our audience with digital content:

Launch video

Drive Web traffic

Scientific American

US News & World Report

Annual Report, Strategic Plan

Posters

ACTUAL RESULTS

Make the Leap

QR is easy and impressive. But …

Video format and compression are critical!

Don’t be afraid to experiment.

Don’t give up even if results aren’t what you expected.

Picture This…Let’s brainstorm!

SXSW 2011

SXSW 2011

Home Depot

Source Material

http://wirelesswatch.jp/2008/03/24/qr-code-marker-for-your-grave/

http://sxsw.com/qrcodes http://www.usatoday.com/tech/news/

2010-06-07-bar-codes_N.htm?csp=usat.me

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129823&nid=115286