marketing and social media - sign-up.to

GETTING A GREAT RETURN FROM YOUR ONLINE

MARKETING

Tuesday, 24 April 12

SMS

Email

Facebook

Twitter

Google+

LinkedIn

Tumblr

Pinterest

0 1,500 3,000 4,500 6,000

Active Users (Millions) - Feb 2012

WHERE ARE YOUR AUDIENCE?

Tuesday, 24 April 12

THE MARKETING CYCLE

Collect

Create

SendShare

Track

Tuesday, 24 April 12

EASY WAYS TO COLLECT SUBSCRIBERS

Tuesday, 24 April 12

Tuesday, 24 April 12

TXT TRY + YOUR EMAIL ADDRESS

TO 61211

Tuesday, 24 April 12

Tuesday, 24 April 12

CREATING YOUR MESSAGES

Tuesday, 24 April 12

SMSTime-sensitive; Short; Call-to-action

EMAILAdvance notice; Details; Links; Storeable

SOCIALShort; Interactive; Non-critical; Shareable

Tuesday, 24 April 12

FROM NAME

FROM EMAIL

SUBJECT LINE

CONTENT

Tuesday, 24 April 12

SENDING

Tuesday, 24 April 12

Tuesday, 24 April 12

Tuesday, 24 April 12

MAKING THE MOST OF SOCIAL MEDIA

Tuesday, 24 April 12

REACH

INTERACTIVITYAsk questions; Have a call to action

Edgerank; Retweets; Likes

VIRALITYContent - Photos!

Tuesday, 24 April 12

ANALYSE YOUR RESULTS

Tuesday, 24 April 12

UK AVERAGE EMAIL STATISTICS

Tuesday, 24 April 12

@MATTMCNWWW.SIGN-UP.TO

Tuesday, 24 April 12