marketing and social media - sign-up.to
TRANSCRIPT
GETTING A GREAT RETURN FROM YOUR ONLINE
MARKETING
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SMS
Google+
Tumblr
0 1,500 3,000 4,500 6,000
Active Users (Millions) - Feb 2012
WHERE ARE YOUR AUDIENCE?
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THE MARKETING CYCLE
Collect
Create
SendShare
Track
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EASY WAYS TO COLLECT SUBSCRIBERS
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Tuesday, 24 April 12
TXT TRY + YOUR EMAIL ADDRESS
TO 61211
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Tuesday, 24 April 12
CREATING YOUR MESSAGES
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SMSTime-sensitive; Short; Call-to-action
EMAILAdvance notice; Details; Links; Storeable
SOCIALShort; Interactive; Non-critical; Shareable
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FROM NAME
FROM EMAIL
SUBJECT LINE
CONTENT
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SENDING
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Tuesday, 24 April 12
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MAKING THE MOST OF SOCIAL MEDIA
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REACH
INTERACTIVITYAsk questions; Have a call to action
Edgerank; Retweets; Likes
VIRALITYContent - Photos!
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ANALYSE YOUR RESULTS
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UK AVERAGE EMAIL STATISTICS
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