Download - Marketing and Social Media - Sign-up.to
![Page 1: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/1.jpg)
GETTING A GREAT RETURN FROM YOUR ONLINE
MARKETING
Tuesday, 24 April 12
![Page 2: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/2.jpg)
SMS
Google+
Tumblr
0 1,500 3,000 4,500 6,000
Active Users (Millions) - Feb 2012
WHERE ARE YOUR AUDIENCE?
Tuesday, 24 April 12
![Page 3: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/3.jpg)
THE MARKETING CYCLE
Collect
Create
SendShare
Track
Tuesday, 24 April 12
![Page 4: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/4.jpg)
EASY WAYS TO COLLECT SUBSCRIBERS
Tuesday, 24 April 12
![Page 5: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/5.jpg)
Tuesday, 24 April 12
![Page 6: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/6.jpg)
TXT TRY + YOUR EMAIL ADDRESS
TO 61211
Tuesday, 24 April 12
![Page 7: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/7.jpg)
Tuesday, 24 April 12
![Page 8: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/8.jpg)
CREATING YOUR MESSAGES
Tuesday, 24 April 12
![Page 9: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/9.jpg)
SMSTime-sensitive; Short; Call-to-action
EMAILAdvance notice; Details; Links; Storeable
SOCIALShort; Interactive; Non-critical; Shareable
Tuesday, 24 April 12
![Page 10: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/10.jpg)
FROM NAME
FROM EMAIL
SUBJECT LINE
CONTENT
Tuesday, 24 April 12
![Page 11: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/11.jpg)
SENDING
Tuesday, 24 April 12
![Page 12: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/12.jpg)
Tuesday, 24 April 12
![Page 13: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/13.jpg)
Tuesday, 24 April 12
![Page 14: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/14.jpg)
MAKING THE MOST OF SOCIAL MEDIA
Tuesday, 24 April 12
![Page 15: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/15.jpg)
REACH
INTERACTIVITYAsk questions; Have a call to action
Edgerank; Retweets; Likes
VIRALITYContent - Photos!
Tuesday, 24 April 12
![Page 16: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/16.jpg)
ANALYSE YOUR RESULTS
Tuesday, 24 April 12
![Page 17: Marketing and Social Media - Sign-up.to](https://reader034.vdocuments.net/reader034/viewer/2022042714/5550fc33b4c9057b478b4aa4/html5/thumbnails/17.jpg)
UK AVERAGE EMAIL STATISTICS
Tuesday, 24 April 12