marketing in a 2.0 world by elliott garlock

Marketing in a 2.0 World

--@ElliottGarlock

What the Hell is Marketing?

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Media: 1950-2000

MEDIA TODAY

Today, media is fragmented• 13,500 radio stations (4,400 in 1960)• 17,300 magazine titles(8,400 in 1960)• 82.4 TV channels per home (5.7 in 1960)And the Web:• Millions of sites• Billions of pagesSource: “Left Brain Marketing,” Forrester Research (April 2004);

“The Vanishing Mass Market,” BusinessWeek (July 2004)Source: Darwin Day Conference, Google

Media Proliferation

http://www.slideshare.net/wah17/social-media-35304

Source: Internet Advertising Bureau, 2004Source: Darwin Day Conference, by Google

Marketing has changed more…..

http://www.slideshare.net/wah17/social-media-35304

Product proliferation and availability means more choice for the buyer……..

Source: Strike up the Brands. McKinsey & Company, December 2003Source: Darwin Day Conference, Google

1. Product Proliferation

http://www.slideshare.net/wah17/social-media-35304

TV-Industrial Complex

Sell More Products

Get More DistributionBuy Ads

Make More Profit

Purple Cow, Seth Godin

So, Now What?

http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/

http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/

http://www.marketingwithmeaning.com/tag/burger-king/

Young You are only as good as your ideas

Youth Takeover

READ, READ, READ.