marketing manager - platform€¦ · started using more features of the marketing manager like the...

Marketing Manager

Radek Klein

Senior IT Manager

GTS ALIVE s.r.o.

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2008 – 2012

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2008 – 2012

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2013 - 2018

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2013 - 2018

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2013 - 2018

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2013 - 2018

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2013 - 2018

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2017+ Marketing Automation

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We looked into many options...

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...but they were way too expensive

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Custom develop from scratch?

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Why Mautic?

• Open Source Software (GNU GPLv3) with active community

• Written in PHP Framework Symfony 2 already used in Online Orderingand Discount Manager

• Lot of features out-of-box, rapid pace of innovation

• Multi-channel communications

• Extensible with open API

• User-friendly

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How we started?

We had to do the development and testing and integrate the system with the rest of the ALIVE Platform. It was also necessary to correctlyconfigure everything.

Development & Configuration

We started with Czech Republic to getcomfortable with the system and find and fix bugs in it. Initially we just sent simple e-mails.

Start with basics

Gradually we involved other countries and started using more features of the Marketing Manager like the segmentation, personalization, campaigns or forms.

Improve over time

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Q & A

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Thank you for your attention

Radek.Klein@gtsalive.com