marketing newsletter fw15

Marketing update Ss 2015

Marketing newsletter

FW15

Tv

TV Channel: Dubai TV

Show Name: Mashaheer

Brand Covered: Diesel Black Gold

Date Aired: 27 Oct 2015 & 30 Oct 2015 Link: http://dcndigital.ae/#/show/199082/27102015/26658250/205341-مشاهير Coverage: From 22:30 – 33:14

Tv coverage

Print

PRINT

PRINT

PRINT

Outdoor

OUTDOOR ADVERTISING

Metro link Link Bridge

Location: Dubai Mall Brand Featured: Diesel Media: Link Bridge, Metro Link Period: 15th Oct– 15th Nov 2015

Elevator

Ice Rink

Grand Drive

Location: Dubai Mall Brand Featured: Diesel Media: Ice Rink, Elevator, Grand Drive Period: 15th Oct– 15th Nov 2015

OUTDOOR ADVERTISING

Link Bridge

Elevator

Grand Drive

Location: Dubai Mall Brand Featured: Pinko Media: Ice Rink, Elevator, Grand Drive Period: 15th Oct– 15th Nov 2015

OUTDOOR ADVERTISING

Ice Rink

Stores Directory

Metro link Location: Dubai Mall Brand Featured: Pinko Media: Ice Rink, Metro Link, Stores Directory Period: 15th Oct– 15th Nov 2015

OUTDOOR ADVERTISING

Elevator

Grand Drive

Metro Link

Location: Dubai Mall Brand Featured: Jigsaw Media: Metro Link, Elevator, Grand Drive Period: 15th Oct– 15th Nov 2015

OUTDOOR ADVERTISING

Ice Rink Link Bridge Escalator

Location: Dubai Mall Brand Featured: Jigsaw Media: Ice Rink, Escalator, Link Bridge Period: 15th Oct– 15th Nov 2015

OUTDOOR ADVERTISING

Elevator External Screens

Location: Dubai Marina Mall Brand Featured: Diesel Media: Elevator, External Screens Period: 15th Oct 2015– 15th May 2016

OUTDOOR ADVERTISING

Elevator External Screens

Location: Dubai Marina Mall Brand Featured: Pinko Media: Elevator, External Screens Period: 15th Oct 2015– 15th May 2016

OUTDOOR ADVERTISING

Location: Red Sea Mall, Granada Mall, Kingdom Center, Panorama Mall, Rashid Mall, Mall of Arabia, Stars Avenue, Riyadh Gallery, Mall of Dhahran Brand Featured: Diesel Media: In-mall Mupis Period: September 2015

OUTDOOR ADVERTISING

Location: Red Sea Mall, Granada Mall, Kingdom Center, Panorama Mall, Rashid Mall, Mall of Arabia, Stars Avenue, Riyadh Gallery, Mall of Dhahran Brand Featured: Fred Perry Media: In-mall Mupis Period: September 2015

OUTDOOR ADVERTISING

Location: Olaya Street Brand Featured: Fred Perry Media: LED Unipole Period: September 2015

OUTDOOR ADVERTISING

Location: Olaya Street Brand Featured: Scotch & Soda Media: LED Unipole Period: September 2015

OUTDOOR ADVERTISING

Social media

DIESEL

FRED PERRY

PINKO

PINKO

PINKO

JIGSAW

SAMUEL & KEVIN

Ola Al Fares & Diala Makki - BRAND AMBASSADORS

Events

The celebrated two-day festival offers a refreshing dose of street culture, cut with distinctive Middle Eastern flair. Having begun life sneaker-focused, Sole DXB has grown into so much more – a melting pot of cultures, passions, styles and logos. Venue: Dubai Design District Time: November 20th & 21st

SOLE DXB

DIESEL BOOTH

DIESEL ACTIVATION

Customized Diesel tee shirts have been designed for the event.

The tee shirt is part of a guerilla marketing activation where

visitors were able to take one if they were willing to take their

own top off to wear ours.

DIESEL ACTIVATION

DDAY

DDAY

Diesel D-Day – Dubai When: 7th-8th Dec 2015

Diesel D-Day – Jeddah When: 27th Dec 2015

DDAY

Diesel D-Day – Riyadh When: 29th Dec 2015

Diesel D-Day – Dammam When: 30th Dec 2015

FRED PERRY TRAINING

FRED PERRY TRAINING

Fred Perry Training – Dubai When: 10th Dec 2015

XMAS PARTY

XMAS PARTY

XMAS PARTY

Pr

DIESEL

PINKO

JIGSAW

FRED PERRY

Download Full PR Clippings

Diesel: http://we.tl/mTADhugs9D Fred Perry: http://we.tl/4eqhu3ewh0 Pinko: http://we.tl/KUsyQ20ruz Jigsaw: http://we.tl/KAMUR90NQh

PR Coverage

Marketing update Ss 2015 Thank you