marketing of ufone

IN THE NAME OF ALLAH THE MOST BENEFICENT AND MERCIFUL

PRESENTATIONON

MARKETINGOF

PRESENTED BY:

• FARAH JAVED 08•HUZAFA FIRDOUS 19• AYSHA NOREEN 20•M.NADIRKHALIL 30•MUHAMMAD RIZWAN 46

CONTENTS

• INTRODUCTION AND HISTORY• COMPANY PROFILE•MARKET SEGMENTATION• PRODUCTS AND PRICING• PROMOTIONAL ACTIVITIES• CONCLUSION

INRODUCTION AND HISTORY

• Ufone GSM is a Pakistani GSM cellular service provider.• It is one of the five major GSM Mobile companies

in Pakistan.• Ufone has focused on the people of Pakistan,

empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most

INRODUCTION AND HISTORY

• In January 2001 Pak Telecom Mobile Limited (PTML) a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) started its operations under the brand name ‘Ufone’.

• After the partial privatization of the parent company PTCL, 26% of shares and control was sold to Etisalat and Ufone became a part of the Emirates Telecommunication Corporation Group.

• In 2012 Ufone launched their social networking service for their Ufone customers Club Ufone, available in English and Urdu languages.

COMPANY PROFILE

TOP MANAGEMENT•CEO Mr. ABDUL AZIZ•V.P Mr. ASHER YAQUB•CMO Mr. AKBAR KHAN•SME Mr. WAQAS ANJUM

COMPANY PROFILE

•OPERATORS NAME: PTCL•OFFICIAL NAME: PTML•STARTED: JANUARY 2001•TECHNOLOGY: GSM/900•GOVERNED BY: ETISALAT(SINE 2006)•TYPE: PRIVATE•INDUSTRY: TELECOMUNICATION•GENRE: SUBSIDIARY

COMPANY PROFILE

• HEADQUARTERS: ISLAMABAD PAKISTAN

13-B, F-7 MARKAZ

• AREAS SERVED: 2336 CITIES

ALL NATIONAL HIGHWAYS

ALL MOTERWAYS

• REVENUE: 25 BILLION 2012

• WEBSITE: WWW.UFONE.COM

SLOGAN

• IT,S ALL ABOUT YOU.

MISSION STATEMENT

•TO BE THE BEST CELLULAR OPTION FOR YOU

MISSION OF UFONE

•UFONE MISSION IS TO PROVIDE BEST SERVICES WITH BEST COVERAGE THAT WOULD EVENTUALLY GENERATE PROFIT FOR THE COMPANY AND ITS STKEHOLDRS

MARKET SEGMENTATION

• YOUTH• CORPORATE CLASS• LADIES• SOCIO ECONOMC CLASS•OTHERS

PRODUCTS AND PRICING

HAND SETS•UFONE OFFERINF TWO TYPES OF HAND SETS•BLACK BERRY•BASIC PHONES•STANDERD COMPANY PRICES ARE CHARGED AS WELL AS UFONE GIVES SPECIAL CALL DISCOUNTS ANS INTERNET OFFERS

PRODUCTS AND PRICING

• CELLULAR CONECTIONS• PREPAID• POSTPAID

YOUTH PACKAGE

•    Uth Pack

   Uth Student Offer

   Uth Olaround

   Uth Dabangg Hour Offer

   Uth Champion Offer

   Uth Dhansoo Offer

   Uth Futura

•    Uth MMS

   Uth Postpay

   Uth Sasta SMS

   Uth SMS Offer

   Uth Non-Stop Offer

   Full Time Mufta Offer   Futsal

PRODUCTS AND PRICING

PREPAID•TARGET MARKET IS YOUTH•PREPAID OFFER FOLLOWING TARIFF PLANS• 30 SECOND PACKAGE,UTH NON STOP OFFER,UWON,TENSION FREE BASIC PACKAGE,LADY'S PACKAGE,UWON SUPER CALL,LIFE PLUS,UCIRCLE LIFE PLUS•YOUTH PACKAGE•LOCATION BASED OFFERS•RECHARGE OPTIONS

PRODUCTS AND PRICING

POSTPAID

•TARGET MARKET IS BUSINESS AND CORPORATE CLASS

•POSTPAID OFFER FOLLOWING TARIFF PLANS

•U49,U249,U549,U999,U1499,U1999,UU3999

•BOUNDLESS ROAMING

•VALUE ADDED SERVICES

•PAYMENT CHOICES

PROMOTIONAL ACTIVITIES

•UFONE IS A HEAVY SPENDER ON ADVERTISEMENTS.•UFONE HAS ITS OWN ADVERTISING DEPARTMENT BECAUSE ITS PACKAGES CHANGE BY TIME TO TIME •UFONE’S ADVERTISING OBJECTIVES•UFONE’S ADVERTISING BUDGET

PROMOTIONAL ACTIVITIES

•  MESSAGE CONTENT OF ADVETISEMENT•MARKETERS INFORM ADVERTISING DEPARTMENT BEFORE LAUNCHING NEW PACKAGE AND GIVE A TIME LIMIT.

PROMOTIONAL ACTIVITIES

•UFONE’S FORMER POSITIONING STATEMENT

“ EVERYBODY LOVES TO UFONE PREPAY “ •UFONE’S NEW POSITIONING STATEMENT

“ IT’S ALL ABOUT U”

PROMOTIONAL ACTIVITIES

• UFONE’S OLD LOGO

• UFONE’S NEW LOGO

PROMOTIONAL ACTIVITIES

•UFONE ADVERTISE IN THE FOLLOWING MEDIA TYPES • PRINT MEDIA • BROADCAST MEDIA •DISPLAY MEDIA •ONLINE MEDIA EVENTS• SPECIAL VEHICLES

CONCLUSION

• BY KEENLY ANALYZING THE MARKETING OF UFONE, WE GROUP MEMBER AGREE THAT UFONE IS PENETRATING ITS MARKET BY TAKING RISKS AND AGGRESSIVELY PROMOTING & ADVERTISING ITSELF WE CAME THROUGH UNCONVENTIONAL STRATEGIES AND AD CAMPAIGNS WHILE WORKING ON THIS REPORT. WE BELIEVE THAT MOBILE SERVICES ARE THE TOUGHEST MARKET TO ENTER AND SURVIVE. AND IN THIS TOUGH MARKET UFONE ISN’T ONLY SURVIVING BUT GROWING AT AN EXCEPTIONAL RATE.

CONCLUSION

• UFONE IS USING HUMOROUS THEME IN ITS ADS WHICH HAS BECOME ITS BENCHMARK. PEOPLE ENJOY WATCHING, DISCUSSING AND FOLLOWING UFONE ADS THE MOST. AND IT IS THE BIGGEST ACHIEVEMENT OF UFONE IN RECENT TIMES. WE WISH A VERY BEST OF LUCK TO UFONE. MAY IT PROGRESS IN THIS FIELD AND ACHIEVE ITS DESIRED GOALS.

Thank You