marketing through mobile

Image by Blair Cook

Today consumers are constantly bombarded by numerous decisions,

obstacles and situations.

Image by Laura Crowell!

Consumers have found themselves...

CLUTTERED in the aby ss of distract ions.

Image by Maxfeld

Source: Consumers Bombared by Advertising, Adrants

In response to this consumers have built up protective filters that

block certain marketing and media messages that do not fit the

criteria for their personal fire wall – their brain.

Image By TheDreamSky

Increases in global technology has now increased the

numerous ways we can communicate with each other

Image by Sally Tudor

In addition, it has increased the channels corporations can communicate with us.

Image: FatoOoma Qatar!

In 2009 1.2 billion smart phones were sold.

Image by tyndall80

This opened up a���

NEWER, QUICKER, TRENDIER, INTERACTIVE and SPONTANEOUS way of

marketing through...!

mobiLE

Image  by  kris1morton  

Image by Stegron!

Marketing through mobile has allowed corporations to connect with consumers and promote their brand to in the palm

of their hand.

Consumers can gain value from their favourite goods or services beyond working

hours of the day of the corporation.

The power is literally in the consumers hands.!Image by Yutaka Tsutano!

The main method of communication between corporations and consumers is mobile applications that can be installed on smart phones such as the

Blackberry, the iPhone and the Android.

Image by samsungccr!

Image by jcodudeortiz!

These applications create a personal connection between the brand and the

consumer updating them on recent promotions, new products or changes to their favourite items.

Source: Want a deeper connection? Apps is where its at, RGA!

As your mobile phone is tailored to you these applications are as well. By providing you

information with the nearest store locations based off your geological footprints, suggesting new songs

for you to purchase from your recently played list and tracking your recent history corporations have

found a new way in.!

Image by Room 1455!

Source: Leaky mobile apps and their ability to track you, NewsGram!

Easy to scan QR codes connect us to the websites and online stores of the brands we are

most intrigued by

Image by Scott Blake!

Image by Jixar.!

Source: Who Is Scanning QR Codes? A Quick Update, MarketingProfs!

QR-code scanning has rose 1200% from July to December 2010 –

a percentage that keeps increasing!

L a s t N o v e m b e r , G o o g l e s p e n t $750 mill ion o n

A d M o b f o r i t s a b i l i t i e s t o c o l l e c t m o b i l e u s e r ’ s

l o c a t i o n a n d p e r s o n a l i n f o r m a t i o n

Image by Robert Scoble

Source: Age of the App, Globe and Mail

This way, marketers no longer target broad consumer segments; they can narrow down consumer

preferences for a s ing le c o n s u m e r

Image by a2gemma

But has this made consumers more v u l n e r a b l e ?

Image by SAM A.M.

By marketing through mobile executives have the opportunity to target consumers anywhere between

their homes, work and on the go - places where radio, internet and television often fail to penetrate.

Image: Fuzzy TV by KMRP!

Source: Mobile ads three-to-five times more effective than online, Mobile Marketer!

Image by Kyle Saric!

As this is a NEWER form of advertising to consumers, they have yet to build up mature

protection filters to these mobiLE campaigns and may become more easily

susceptible to MARKETING and maybe even manipulation.

This has become such an apparent trend that corporate clients are now turning towards advertising agencies that excel at mobile interactive

applications such as Toronto based GRIP Limited.

Source: griplimited.com!

It is no longer a competitive advantage for a brand to have a

mobile platform, it is an industry standard

Image by Manuela Martin

The problem is mobile marketing is only as effective as the phones consumers carry. If the trend in smart

phones decline, so will the effectiveness of the application. This creates a DANGEROUS chain of

dependence.

Image by Kintzjordan !

Image by TobTob

Credits���All images are found under the Creative Commons on Flickr

Image by littlegirlracer