marketing tips for insurance agencies

Holistic Marketing is Smart Marketing

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How to know what works?

Internet Print advertising

Social media

PRemail

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Don’t put all your eggs in one basket

a combination of online and offline marketing is most effective

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7 savvy tips

for cost-conscious marketing

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1. people buy based on emotion, so…

Create an Emotional Appeal

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– Do you know which customers haven’t purchased particular products?

– Do you know which ones have teenage drivers?

2. manage your customer list

3. Leverage Free Media

Facebook is not just for Kids

Only 40% of Facebook users are under the age of 25, and nearly 20% are 45 are older.

Facebook has more than 400 million users

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4. your website

Search as a prospect would. Can you be found?

Tip: Add your business to local online business directories

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5. Engage prospects with color and quality

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6. Build alliancesPartnerships with:– Synergistic businesses– Business groups

Combine forces for:– Co-op advertising– Cross-endorsements

This and other free resources at www.PatPriceSpeaks.com/resources.php

7. Take advantage of Freebies!