marketing to college students

MARKETING TO COLLEGE STUDENTSAli Maresh, University of Wisconsin Oshkosh maresh.alison@gmail.com

Outline

Part I Word of Mouth Marketing

Part II Social Media

Part III Marketing Resources on

Campus

Part I: Word of Mouth Marketing

WOMM is used to generate a buzz about your event Buzz = infections chatter

What is the purpose of your event? How will students benefit from your event?

Realize that not all students will respond to your message

Targeting Your Audience

Who are you trying to reach?

Upperclassman? Business majors? Non-traditional students?

Targeting Your Audience

Think about your message/event Decide which students will be interested

based on the following: Year in school Major Class Selection (upper level courses) Are they members of clubs or organizations?

Opportunity to attend meetings

Student Involvement

These students need to…. Have an invested interest in your event Be willing to commit their time Promote your event to their peers

Street Team Marketing

Street team is a term used in marketing to describe a group of people who “hit the streets” (hit the campus) promoting an event or a product.

The students thatmake up the street teams are known asBrand ambassadors.

Street Team Marketing

What makes a street team effective? Knowledge of the event

Know ALL the details Up the buzz factor

Generate excitement Teams of two or more

The bigger the street team, the more of an impact they will make

Guerrilla Marketing Tactics

Sidewalk chalk/spray chalk Dress up! Giveaways: brand it with your message Handbills with candy

Success Story

Study Abroad Ambassador Team (SAAT) Student organization SAAT hosted the Spring 2009

Study Abroad Fair 30 SAAT members SAAT helped with:

Decorating tables Street team promotions Worked promotional tables Classroom Visits

Total: 80 visits

Part II: Social Media

Your WebsiteYour Website

www.facebook.com

www.blogger.com

www.youtube.com

www.flickr.com

www.twitter.com

Connecting to Students

Social Networking Sites:

Update regularly Provide useful content for students

Don’t just make “noise” It does matter how many friends or

followers you have How do you get friends and followers?

Build relationships with the students

Personalize profile page Friend for a purpose

When you “friend” …send a message

Create: Events, Pages, Groups

“What are you doing?” Provide useful content Tweets

Tweet for a reason Tweet daily Tweet in your email signature

Ali Maresh Reeve Marketing Assistant alison.maresh@gmail.com Twitter: @alimaresh

Video Sharing:

Post all relevant videos on YouTube Appealing title: “How to get a job” Promotional Videos

iMovie

Photo Sharing:

Create albums of photos for students to view and download at high quality

Upload photos of students at events

Ability to upload Flickr slideshow to your website

Blogs:

Blog about information that college students care about

Post photos/videos to personalize your blog

Part III: Marketing Resources CampusVision

Email ppt. or jpg. Image to reevemarketing@uwosh.edu

Concourse tables in the union Contact reeve reservations

Display Cases Polk

Poster Distribution Mass emails

@alimaresh

Ali Maresh

alimaresh

In Progress: www.alimaresh.com

Contact Information