marketing via fan boys/girls: your customers as your brand evangelists

Bitnik Confidential – Do Not Forward

Marketing via Fan Boys/Girls: Your

Customers As Your Brand Evangelists

Bitnik Confidential – Do Not Forward

Picnik Photo-editing Awesomeness

Bitnik Confidential – Do Not Forward

Bitnik Confidential – Do Not Forward

Why Picnik is a fan of fans• Launched in 2007• 14+mm Uniques/Month• 40+mm Visits/Month• 1+mm Daily/Visits

Bitnik Confidential – Do Not Forward

What is a fan?

Love + Influence + Megaphone

Bitnik Confidential – Do Not Forward

Give ‘em Something to Love• Brand• Product• Value/Price• Customer Service• PR/Advertising

Bitnik Confidential – Do Not Forward

Brand• Apple• Disney• Mini Cooper• Picnik

Bitnik Confidential – Do Not Forward

Product• iAnything• Boxee.tv• Virgin America• Picnik

Bitnik Confidential – Do Not Forward

Value/Price• Costco• Hotwire• Trader Joe’s• WalMart• & Picnik

Bitnik Confidential – Do Not Forward

Customer Service• Southwest Airlines• Nordstrom• Zappos/Amazon• Starbucks• Yes, Picnik

*Peter Hartlaub -The Poop blog

Bitnik Confidential – Do Not Forward

PR/Advertising• Southwest Airline • Pemco • Bacon Salt• TOMS

Bitnik Confidential – Do Not Forward

Who is an influencer?: the power or capacity of causing an

effect in indirect or intangible ways : sway: one that exerts influence

~Merriam-Webster

Bitnik Confidential – Do Not Forward

Influence the Influencers• Identify • Cultivate• Grow

Bitnik Confidential – Do Not Forward

Identify – Pay Attention• Tweeting?• Commenting?• Blogging?• Giving feedback?• Recommending?• Posting?• Traffic Sources?

Bitnik Confidential – Do Not Forward

Cultivate – Make ‘em feel special

• Create a fan program

• Listen & let them know it

• Make it personal• Thank/

Acknowledge• Feed the Beast

Bitnik Confidential – Do Not Forward

Featured Picniker - Katie

Bitnik Confidential – Do Not Forward

Grow – Who could be a fan?• Identify Verticals• Tap into

Conversations• Introduce & Insert

in a helpful way• Stay involved in the

conversation• Don’t be afraid to

direct them elsewhere

Bitnik Confidential – Do Not Forward

Curious Kiwi - Brenda

Bitnik Confidential – Do Not Forward

Megaphone – Need to be heard

• Ideal if have a big voice already• Provide an outlet• Make it easy to share• Provide the content• Make them a hero

Bitnik Confidential – Do Not Forward

Love + Influence + Megaphone

+ Embrace - Control

Bitnik Confidential – Do Not Forward

Thank - you