marketing vision on complex high risk products

My marketing vision for

complex, high risk products

Customers do not know what they want

They are dealing with complex, high risk problems

There are many different products and providers

Customers do not know what they want

They do not know what product to choose

They only know the problems they are facing

They are looking for a solution

It is not about our product

Its about how we add value to our customers’ business

How our technology facilitates our customers’

business

About helping our customers

grow

Selling without selling

Customer critical business issues

Capabilities needed to address the pain

Our solution

It is not about our product

Solution Selling Strategy

Becomming our customers partner in business

Understanding our customers’

challenges and businesses

Customer centriticy

True customer centricity

The best lead generator

How do we do this?

In three steps

1. Market research

Competitive intelligence

Customer buying behaviour per segment

Market developments

2. Manage who we are

Communicate through pictures and

videos

Minimize text

Show me the money

3. Development of collateralBased on customer buying

cycle

1. Need Recognition

2. Information Search

3. Evaluation of Alternatives

4. Purchase Decision

5. Post purchase Behavior

Brand awareness

Evidence

Engagement

Customer loyalty

Based on solution selling

Collateral

strategy

Increase visibility

We are fantastic

We need to show customers where to find

us

Through channels that are relevant to them

Prove it Let our customers do the selling

Seeing is believing

Align with analysts and market trends

We are experts

EngageProvide content that is

relevant to your customer

Face to face and customer specific contact

Constant flow of information

Build relationship - trust

Retain

Customer value analysis

Face to face

Learn from mistakes and

improve

This was my Marketing vision on complex high risk products

Is it now your vision?

If you want to know more, please contact me by sending a message to ceciliafields@hotmail.nl

Thank you for your time

Who am I?

Method My kind of marketing

DrivenExperienced

Wanting to learn

Leader

No nonsense

Passionate

Social

Critical

Analytical

Who am I?

My kind of marketing

My kind of marketing

My kind of marketing

My kind of marketing

My kind of marketing

• Strategic – plan based

• Target group based

• Ambitious targets

• Tight deadlines

• Script based

• Teamwork

• Concious of budget and costs

Method: Strategic – plan based

Method: based on research

Method: ambitious targets – kpi based

Method: tight deadlines

Method: script based

Method: teamwork