marketing yourself through the social media tools
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MARKETING YOURSELF
THROUGH
SOCIAL MEDIA TOOLS
Prepared and Presented by: Loay Qabajeh
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www.trainer.ps
What IS Social Media ?
What Is Social Media
What is Social Media ? Way of communicating
where there is interaction
between people online with
a user-generated content.
Migration from Web 1.0 to
Web 2.0 Web 1.0 : Static websites and
read only content
Web 2.0 : Participatory websites
and read-write content.
What is Social Media?
Online content created by people.
A shift in how people discover, read, and
share news, information and content.
Moving from monologue (one to many)
to dialogue (many to many)
Changing people from content readers
into contributors and publishers
Does not require expensive equipment
or a government-granted license
What is Social Media? Why Should You Care?
Platform for spreading your message
Community engagement tool
Brand-builder
Partnership opportunities
Listening tool
New audiences
?
What should you be doing on social media?
Listening
Conversing
Answering questions
Customer service
Educating
Sharing
Asking for action
?
Why social media?
It’s easy and it’s worth it.
Gain supporters
Build your brand
Everyone’s doing it. Literally.
It only takes a few hours a week to maintain a
steady presence.
The sky is the limit. Or at least 140 characters long.
What does social media do for us?
Organization
o Technologies.
o New ways to reach our audiences
o New opportunities for communication
Promotion
Alternative to advertising
Peer recommendation (word of mouth)
New ways to work with audiences
Feedback
• Tells us what people are saying about our initiatives
• Helps us improve, through listening to our audiences
Youth Leaders in the Eyes of SM
Strong writing skills & knowledge of writing
online to audience.
Extensive understanding of social media
channels (Facebook, Twitter, Youtube, etc.)
Experience running a community or fan site.
Experience in creating digital content.
Experience in analyzing community sentiment
& growth
» Social Networking Facebook, MySpace, Classmates, Friendster, Bebo, Orkut,
Hi5 , Google+
LinkedIn, Plaxo, Xing, cofoundr, naymes
» Blogging A blog (or 10) for every subject ( Word Press, Blogger , ..)
Twitter (micro-blogging)
» Photo / Video sites Flickr, Photobucket, YouTube
» Bookmarking sites Del.icio.us, blogmarks, dogear
» Groups Google, Yahoo!, etc.
Social Media with Youth Initiatives
Be Interesting!
Expect no privacy
Stay in character - ALWAYS
Watch first and follow the accepted form
Do not advertise or ask for help
immediately
Give first, receive later
Alliance partners – help each other
Social Media…Myths & Truths
» I do not have the time.
» It’s a time-waster.
» Social networks are for children and teenagers.
» It’s just a fad بدعة.
» Social media returns are poor and small .
» Social media replaces my other promotion activities.
How to take advantage of Social Media’s diversity
» Do not put all your eggs in the same basket
.العديد من األدوات بشكل متكامل «
» Focus on more targeted tactics
.استخدام أدوات مختلفة للتميز «
» Aim for the long term.
.االستمرارية والمتابعة على المدى البعيد «
» Be opportunist
استغالل الفرص «
A day in the life of Social Media
Who needs Social Media & WHY
www.trainer.ps
Journalists Students Educators
Business Owners
Entrepreneurs
Are you there ?
www.trainer.ps
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Users #
Youtube
This Workshop
Use effectively job search sites and portals.
Preparing an online resume ( visualcv.com)
Marketing through Social networks ( Facebook,
Twitter , Youtube, ..).
Marketing through Professional networks ( LinkedIn,
BeKnown, BranchOut, ..).
The Challenge
To BE OR NOT TO BE
Google Me. 27
Recruitment Steps in Palestine
Searching for a job
Online Application
Writing Resume
Interviewing
Where to know about job vacancies
Personal Contact (Friends / Family /neighbors )
Alumni / College’s PR office
Career / Employment Fairs
Advertisement in local media (Newspaper/Radio/TV )
Internet Resources , Social Media
Governmental recruitment bureaus
Business recruitment bureaus
Employer’s HR department
Professional associations and Labor unions
Others ( suggest )
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Universities, Companies , Organizations
http://jobs.ppu.edu/
https://ritaj.birzeit.edu/ecareers
http://career.najah.edu
http://jobs.unrwa.ps
http://jobs.undp.ps
http://e-career.wataniya.ps
httP://ecareer.paltel.ps
http://masader.ps/p/en/view/jobs
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Palestinian Jobs
www.jobs.ps
www.jobber.ps
www.ejob.ps
www.shobiddak.com
http://paljobs.blogspot.com
http://www.gpc.pna.ps
httP://www.diwan.ps
http://www.sptechs.com
www.englishpal.ps
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Searching for a Job 36
All in ……
Follow up with
Employers
Preparing your
Resume
Searching for a job
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Self Development
Click and Check 39
Search by Category
Top 5
Employee Vs. Employer 40
How your Resume Look Like 41
Manage Your Account… 42
You can do at 44
(1) •Create An Account
(2) •Update Your Profile
How to put your resume on line 45
Being Online … 46
Jobs.ps Linkedin.com Visualcv.com
Many Ways to Use Facebook Professionally
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Selective Friends Business Groups
Edit preferences Business Events
Professional Profile
Facebook … Be Professional
Branchout.com
Beknown.com
Telent.me
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• LinkedIn is the world’s largest professional
network
• Over 120 million members
• Growing rapidly
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• www.Linkedin.com
• http://www.youtube.com/user/LinkedIn
• http://learn.linkedin.com/
Where to go …
Controlling your digital identity 54
www.trainer.ps
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