marketing_plan for pineapple_juice

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Group Members

Md. Enamul Haque Rakib Milton Kumar Guria Rubayet Islam

Pineapple Juice

Our mission is to deliver qualitative and innovative product with outmost Integrity

Largest share of the market

Target Client

Every single group in the society

Place

Dhaka, Chittagong Sylhet Barisal Rajshahi Khulna Rangpur

Source of collection

Chittagong, Sylhet, Modhupur etc

Juice Ingredients Pineapple Water Sugar Xanthan Gum Citric Acid  Vitamin A  Vitamin C Sodium Benzoate Preservatives Pineapple Flavor

Product Category

Junior Juice Pack (120ml) Normal Pack(250ml) Medium Pack (500ml) Family Pack(1ltr)

Personal promotion, Sponsorship Electronic Media Print Media Social Media Online Media

Distribution

Machinery

Juice extortion machine, Pasteurizer machine, The juice mixing Machine, Bottle washing, filling, machine

Availability of raw material Less competition Partnership with BRAC & Grameen Bank Most developed Technology Low price Attractive & compatible packet

Market uncertainty Weak infrastructure Less efficient worker Political instability

Market Research

Research Findings