matt bailey r.o - neomam studios · affiliate marketing in 3 years time • existing affiliates...

Will affiliate marketing still exist in 3 years time?

Matt Bailey R.O.EYE

“to understand the future, we have

to go back in time”

October 1994

November 1994

July 1996

Affiliate

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- Nick Robertson, CEO ASOS, 2007

“Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates

as they were. [There’ll be] no silly commissions being paid to grubby little

people in grubby studios growing income at our expense, getting in the way of genuine

sales.”

Brand Media Owner

Affiliate marketing in 3 years time• Existing affiliates

• Brands need to develop bespoke strategies to work with the major players

• Affiliate networks / platforms

• Need to make themselves more open to integration by developers and change payment models.

• API dependent

• As brands make their data more available opportunities come for developers who will monetise on an affiliate basis.

• Brands

• Become more open minded about the opportunities available.

?

Matt Bailey - R.O.EYE matt.bailey@roeye.com

@mattb811