matt bailey

FEARTheof

AnalyticsMatt BaileyPresident, SiteLogic@MattBaileySays

Friday, April 13, 12

Friday, April 13, 12

Reports: - Page Views

- Hits- Top Pages- Monthly Visitors- Time on Site

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Friday, April 13, 12

For less than $2,000, the campaign provided validated

leads worth $4.8 million

IBM

IBM is your “Personal Trainer” email campaign

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Chipotle

1. Direct Mail offer in Earth-Friendly brown wrapper2. Offer for a Free Burrito and BOGO free coupons3. 17% redemption - Outperformed in all age groups

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Over 80 million votes were registered; 3.5 million "likes" on the Pepsi Facebook;

60,000 Twitter followers.

Lost 5% of Market ShareLoss of $500 Million

Now #3 (behind Coke)

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when data is

SIMPLE action is

impossibleFriday, April 13, 12

Visitors = 200,000

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Page Views = 400,000

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Average Time on Site= 6:00 min

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NewsMarketsClosing

NumbersTickers

Analysis

AnalysisLong-term forecasts Columns

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Unique Visitors

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Cookies

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Visitor Sessions

and again...

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Referrals

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Bounce Rate

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$

Conversion Rate

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Brand Metric Social EquivalentReach/Awareness Impressions

Video ViewsConsideration Engagement

InstallationPollsCommunity MembersContest EntriesTime Spent

Favorability Pass-along / Share / Forward“like” / “favorite”positive blog coverage & comments

Purchase Sales

Loyalty ReferralsFriday, April 13, 12

Goal

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when data is

COMPLEX understanding iseasy

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of

Context

ComparisonContrast

3 C’s Analytics

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Question-asking is the single greatest tool humans have.

-Neil PostmanFriday, April 13, 12

BUILDCONTEXT

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Contexttells a

storyFriday, April 13, 12

Analytics According to Captain KirkThe “Red Shirt” Phenomenon

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Crew of 45054 total deaths = 13.7 % mortality rate

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11% - Yellow shirt 9% - Blue shirt79% - Red shirt

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057.5%

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42.5%Friday, April 13, 12

16%Friday, April 13, 12

57% Beaming Down42% On-Board Mayhem16% Kirk meets Alien Women

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Keyword Segments

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CRMecommerce marketing

softwarvendor

management

free simple

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more data gives

morecomparison

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comparison

relationshipsshows

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ContextVisitors who searched for: term Who entered at page: page Converted at a rate of: x%

Are Worth= $ Friday, April 13, 12

Segment Acquisition

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Determine Causality

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Find Intent Discover ExpectancyObserve ReactionsAnalyze Behavior

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Blogs & ArticlesYouTube

Discussion ForumsSearch

FacebookTwitter

SocNews

Cont

ext

Competition

Pinterest

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better analysis

specificaction

provides

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$4.35

Content Value

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$1.

Content Value

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Follow the Money

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specific actions

profitresults in

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12.12%

26.67%

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Value

$4.30

$18.96

Primary Keyword

“Long Tail” Keyword

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$6.99

$0.18

Value

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more

betteranalysis

makes Data

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from:http://www.sitelogicmarketing.com/recommended-

products/internet-marketing-anhouraday

customized:http://bit.ly/imhour

URL Shorteners

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Original Link: http://www.sitelogicmarketing.com/recommended-products/internet-marketing-anhouraday

Trackable Link:?utm_source=twitter& utm_medium=social& utm_campaign=im-ahad-promo

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Product-XYZ-launch

Product-XYZ-awards

Product-XYZ-update

Product-XYZ-newbeta

Book - Launch

Book - Promo

Book - Promo - NYSES

Book - Promo - Reviews

90

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Future of Social

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Semantic Analysis

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Multi-Channel

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Integration

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Attribution

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Marketing

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http://amzn.to/BaileyIM

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Friday, April 13, 12

FEARTheof

Analytics

Matt BaileyPresident, SiteLogic@MattBaileySaysMatt@SiteLogic.com

Friday, April 13, 12