maximizing your seo and tracking your results
Post on 21-Jan-2015
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www.coachmisty.com
Hi, my name is Misty. I am a marketing coach.
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business.
Maximizing Your SEO
www.coachmisty.com
This is MARKETING 101…the basicsEven BASIC SEO techniques will
put you 95% above others!
Maximizing Your SEO
www.coachmisty.com
Maximizing Your SEO
www.coachmisty.com
Why SEO Ranking is ImportantThe top 3 “natural search results” get over
65% of ALL search engines clicks!
Maximizing Your SEO
www.coachmisty.com
GoogleGoogle sees more search activity than Yahoo and Bing COMBINED!!
What we are going to cover:
1. Introduce you to 1 tracking tool you really can’t market without…
2. Basic SEO practices that will rank you ahead of 95% of your competition in search engine results!
Maximizing Your SEO
www.coachmisty.com
Maximizing Your SEO
www.coachmisty.com
1 Tracking Tool you can’t Market without…
Maximizing Your SEO
www.coachmisty.com
If you have a website you have the potential to be found…by anyone…anywhere…
Unlike the Yellow Pages
Maximizing Your SEO
www.coachmisty.com
Don’t just strive for #1DOMINATE the page and be
seen MULTIPLE times!
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Maximizing Your SEO
www.coachmisty.com
The Ultimate Goal of SEOIs to improve the user experience when they are searching online.
Maximizing Your SEO
www.coachmisty.com
How does SEO work?Search engine “spiders” and “crawlers”
That “read” content and index it (store it)
They look at titles and meta descriptionsto look for validity in content being shared.
Maximizing Your SEO
www.coachmisty.com
How does SEO work?Spiders and Crawlers are looking for 2 things:
Relevancy & Authority
Relevancy: is if the content is relevant to the titles, tags, and descriptions
Authority: is a little “trickier”…Authority is the probability that your site will come up in a search.
Authority is determined by a algorithim Google has created.
Algorithim factors include: fresh, usable content; links to your page;images using ALT tags, among roughly 100 other factors (literally)…
Maximizing Your SEO
How does SEO work?ALGORITHIMS:
“Algorithms are computer programs that look for clues to give you back exactly what you want” - Google
Maximizing Your SEO
www.coachmisty.com
Quality Content Trumps SEO 100%If your content isn’t good enough to be shared
then nothing else will matter…
Maximizing Your SEO
www.coachmisty.com
2 Components to SEO1. On-page Optimization (25% of *SERP – Hubspot)2. Off-page Optimization (75%!!!)
* SERP (search engine results page)
Maximizing Your SEO
www.coachmisty.com
On-page OptimizationKeywords
(not a “magic bullet” but still VERY important)
NOTE: they don’t have to be an EXACT match…
GO TO: Google Ads Keyword Tool
Keyword Strategy…”High” or “Less Common (Niche)”
TIP: Separate tags that use the same words…(EXAMPLE: Marketing, Marketing Coach)
Maximizing Your SEO
www.coachmisty.com
On-page OptimizationMeta Tag Descriptions
These show up on SERP (160 character max)
NOTE: Each page should have it’s own…duplicate tags can actually hurt your ranking
Maximizing Your SEO
www.coachmisty.com
On-page OptimizationPage Titles
(ideally used in the URL of the pages as well)
NOTE: Using RELEVANT keywords…
Maximizing Your SEO
www.coachmisty.com
On-page OptimizationHeadlines
(4 – 9 RELEVANT…..keywords)
NOTE: they don’t have to be an EXACT match…
Maximizing Your SEO
www.coachmisty.com
On-page OptimizationBody of Content
(be sure to “sprinkle” keywords in the text)
NOTE: 2x is enough…any more may penalize you.
Maximizing Your SEO
www.coachmisty.com
On-page OptimizationAlt Tags
On your pictures
Maximizing Your SEO
www.coachmisty.com
On-page OptimizationLocalization
Using keywords that include your servicing locations.
Maximizing Your SEO
www.coachmisty.com
Off-page OptimizationIs about building online authority
Which is a reputation of trust stemming from:• Quality• Quantity• Relevance
Maximizing Your SEO
www.coachmisty.com
Off-page OptimizationCompelling Content
Content is KING
Maximizing Your SEO
www.coachmisty.com
Off-page OptimizationCo-Marketing
Lift each other up and promote one another.
Maximizing Your SEO
www.coachmisty.com
Social MediaLinking everything together…increasing your traffic.
PLUS: Social content that is connected to you that is shared by people you know is prioritized.
NOTE: Also use keywords in your social media content.
ALWAYS include social share buttons when possible!
Maximizing Your SEO
www.coachmisty.com
Repeat VisitorsGive people a reason to come back…
• Blog• Events• Landing pages• Offers• Podcast
Maximizing Your SEO
www.coachmisty.com
Google BookmarkShows Google that it’s important
Maximizing Your SEO
www.coachmisty.com
When people open up their browserand type in their search…
They are looking for a reason…
They are interested / thinking about buying…
If not now, sometime in the near future!
Maximizing Your SEO
www.coachmisty.com
A few important questions…
1. Are you able to capture the “lookers”? How do you know they were on your site? For how long? What did they spend the most time looking at?
2. Do you have a system to build a relationship with those who aren’t quite ready to buy yet?
3. Are people able to “purchase” from your site? Or do they have to remember to “call you” tomorrow?
Maximizing Your SEO
www.coachmisty.com
If you answered “NO” to any of these questions…
You should go to www.coachmisty.comand complete the form to receive FREE tips
on how you can inexpensively market your business.
Maximizing Your SEO
www.coachmisty.com
Questions
Maximizing Your SEO
www.coachmisty.com
Take Action
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