maximizing your paytv investments

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Page 1: Maximizing your PayTV Investments

This document is offered compliments of BSP Media Group. www.bspmediagroup.com

All rights reserved.

Page 2: Maximizing your PayTV Investments

Abstract

Maximising your PayTV investment

Service deployment and enhancement represents a considerable investment and risk to

operators as they look to encourage their subscribers to stay longer and watch more TV.

Using case studies, Pace will describe how payTV operators can expand their linear TV

services with PVR and OTT functionality, deliver and enhance their subscribers’ user

experience and finally assure they get the best quality of service.

• Key ingredients for a scalable and future proof payTV service - UX, Content Protection, QX

• Adding Value with incremental service enhancements - UI, PVR, P-VOD, VOD, OTT,

Search & Recommendations, TV Apps, TV Anywhere

• Case studies

Private & Confidential 1

Page 3: Maximizing your PayTV Investments

Maximizing your PayTV Investment !

Page 4: Maximizing your PayTV Investments

Peter Simpson, VP Product Marketing, Pace

Private & Confidential 3

Movember ! • Charity for MensHealth / Prostrate Cancer

• Sponsorship for growing Moustache every November

Pace ‘Growers’ team

• http://mobro.co/petersimpson94

• Donations warmly received !

Page 5: Maximizing your PayTV Investments
Page 6: Maximizing your PayTV Investments

Private & Confidential 5

HYBRID

LinearTV

OTT

Multi-SCREEN

Apps

Start-over

Catch-UP

VOD

CONNECTED

PVR

2nd Room

U-HD HEVC

Live-Pause

P-VOD

BROADCAST

Page 7: Maximizing your PayTV Investments

What can we learn from the rest of the world ?

Page 8: Maximizing your PayTV Investments

TV Experience Essentials

Page 9: Maximizing your PayTV Investments
Page 10: Maximizing your PayTV Investments

QUALITY OF EXPERIENCE

+

Page 11: Maximizing your PayTV Investments

AnyScreen

Convergence … (everything in one place)

TV Catch-Up

Apps and Games

PayTV Content

Subscription OTT Movies VOD

Page 12: Maximizing your PayTV Investments

… and Convenience (easy to get too!)

Search & Browse

Apps to extend the TV experience

Rich Metadata

Editorial & Collections

Personalised Recommendations

Page 13: Maximizing your PayTV Investments

Metadata = the TV Everywhere magic sauce !

Page 14: Maximizing your PayTV Investments

Search, Recommendations and Social - Making it Personal

Page 15: Maximizing your PayTV Investments

Apps – Encouraging Active Engagement

or…

Page 16: Maximizing your PayTV Investments

Delivering your TV experience

Page 17: Maximizing your PayTV Investments

Flexible, modular hardware

Private & Confidential 16

WiFi Adapter

PVR

HDD tray

Page 18: Maximizing your PayTV Investments

Flexible, modular hardware

17

Page 19: Maximizing your PayTV Investments

Open, modular, extensible Software

18

Services Layer

Device Porting Layer

Broadcast

Services

Media

Services

Conditional

Access

Resource

Management TR

-06

9 a

nd

XM

PP

Rem

ote

managem

ent

HTML5 SDK Application

Management Webkit

Se

rvic

e D

eliv

ery

Pla

tfo

rm

(Me

ta-d

ata

in

ge

stio

n)

Application Layer

Page 20: Maximizing your PayTV Investments

Protecting and securely distributing your content

STB / Gateway

Connected

TV • Universal Rights Management

• CAS and DRM bound into a single

policy for every screen

• Software implementation

• Reduces deployment costs

• Dynamic renewability

Page 21: Maximizing your PayTV Investments

Pay TV Experience Recap ...

Page 22: Maximizing your PayTV Investments

Delivering OTT

Page 23: Maximizing your PayTV Investments

Case Study

Igloo – Sky New Zealand

DTT OTT

Page 24: Maximizing your PayTV Investments

Sky NZ: meeting OTT head-on and delivering flexible services

Challenges

• Competition from

FreeView and OTT

• Cost of platform

change

• Widening service

availability

Business Solution

• FreeView + Light

PayTV package +

OTT VOD

• Re-use existing PC

VOD content-

management

• Offer promos & ads

via one-way network

• Deliver a “Good

Enough” user-

interface

Delivery/Results

• Pace managed a

complex integration

with Irdeto,

thePlatform, Microsoft,

and Pace Elements

• Elements: Tungsten,

Cobalt, and Oxygen

Page 25: Maximizing your PayTV Investments

Private & Confidential 24

Igloo/SkyNZ: Meeting OTT head-on and delivering flexible services

Page 26: Maximizing your PayTV Investments
Page 27: Maximizing your PayTV Investments

Private & Confidential 26

Page 28: Maximizing your PayTV Investments

Private & Confidential 27

reminders

Show cards

Channel icons DVB + IP Data

Page 29: Maximizing your PayTV Investments

Private & Confidential 28

On Demand via IP

promotions

recommendations

categories

search

browse

favourites

Page 30: Maximizing your PayTV Investments

Private & Confidential 29

search

Extended metadata

Page 31: Maximizing your PayTV Investments

OTT in Africa ?

Page 32: Maximizing your PayTV Investments

OTT in Africa ?

Page 33: Maximizing your PayTV Investments

OTT in Africa ?

Page 34: Maximizing your PayTV Investments

Summary

Page 35: Maximizing your PayTV Investments

Recap

• Don’t compromise User Experience !

• Maximise your PayTV investment by

investing in scalable hardware and a

flexible software toolkit

• Metadata is the magic sauce for OTT

and creating that TV Everywhere

service

Thank you for listening !

Services Layer

Device Porting Layer

Broadcast

Services

Media

Services

Conditional

Access

Resource

Management

Rem

ote

managem

ent

HTML5 SDK Application

Management Webkit

Serv

ice D

elivery

Pla

tform

(Meta

-data

ingestion)

Application Layer

Page 36: Maximizing your PayTV Investments

PACE Elements : Delivering the Experience

Oxygen User interface Framework

Cobalt Service Delivery Platform

Tungsten Device Software

Helium Gateway Software

PAC

E P

rod

uct

s

PACE Services Consulting Solutions Delivery

PACE Solutions Broadband Hybrid Broadcast

Content security

Titanium Content Security (CAS and DRM)

Set-top box Gateway

Media Server

PACE Hardware

PACE ECO : Assuring Quality of Experience

Services management software

Call centre

Remote device management software

Pace Products and Services

Come and see us at stand AC16

User’s Hardware

Page 37: Maximizing your PayTV Investments