meeting the conversation

eventmeet us

event + meetingplace

museum = meetingplace

the curator

knowledge, passion, content, authority,

conservation...

...conversation?

Erfgoed 2.0

be where the conversation

takes place

we don’t argue about stories

we don’t argue about storiessocial media is about

meetingplaces and conversations, same

as for museums

the brand-extension

the thread

the movie

the (web)shop

the routing

the (love)story

the museum as... heritage planning

citymarketingexplanationexperience

etc. etc.

who are the visitors?

who is passing-by?

who’s meeting who?

how approachable

are you?

how accessible is your

environment?

how is the visitor going

to watch?

will the visitor be prepared?

can the visitor get the feeling (by acting for

real)?

can the visitor

wander?

can the visitor show

compassion?

can the visitor

collect?

Erfgoed 2.0

can the visitor

archive?

1. start small2. write a user scenario3. think like conversations and (out)reach4. look for the emotional ‘hook’5. make a story (focus)6. consider your plan as a “Big Idea”, be a

spider in your web (2.0)7. make sure the story can be spread8. make connections, link9. remix existing succes

Erfgoed 2.0

Erfgoed 2.0

imagine...

use imagineering to get participation & involvement

De user is alowed to:Spread, copy

Remix, make derivates

Under de following conditions

1. Attribution (name): Theo Meereboer - COMMiDEA / Erfgoed 2.0

2. Revenue / reuse: share alike / same license

http://creativecommons.org/