meeting the conversation
DESCRIPTION
about the museum (and other locations) as meetingplaces where conversation can take place. So. it's about social media.TRANSCRIPT
eventmeet us
event + meetingplace
museum = meetingplace
the curator
knowledge, passion, content, authority,
conservation...
...conversation?
Erfgoed 2.0
be where the conversation
takes place
we don’t argue about stories
we don’t argue about storiessocial media is about
meetingplaces and conversations, same
as for museums
the brand-extension
the thread
the movie
the (web)shop
the routing
the (love)story
the museum as... heritage planning
citymarketingexplanationexperience
etc. etc.
who are the visitors?
who is passing-by?
who’s meeting who?
how approachable
are you?
how accessible is your
environment?
how is the visitor going
to watch?
will the visitor be prepared?
can the visitor get the feeling (by acting for
real)?
can the visitor
wander?
can the visitor show
compassion?
can the visitor
collect?
Erfgoed 2.0
can the visitor
archive?
1. start small2. write a user scenario3. think like conversations and (out)reach4. look for the emotional ‘hook’5. make a story (focus)6. consider your plan as a “Big Idea”, be a
spider in your web (2.0)7. make sure the story can be spread8. make connections, link9. remix existing succes
Erfgoed 2.0
Erfgoed 2.0
imagine...
use imagineering to get participation & involvement
De user is alowed to:Spread, copy
Remix, make derivates
Under de following conditions
1. Attribution (name): Theo Meereboer - COMMiDEA / Erfgoed 2.0
2. Revenue / reuse: share alike / same license
http://creativecommons.org/