megastar - zing me social network story

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

MEGASTAR – ZINGME

SOCIAL NETWORK STORY

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

What does Megastar need ?

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Build up Megastar pages on ZingMe to be a community that falls in love with Cinema.

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

What makes Zingers DIFFIRENT ?

me

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Zingers

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Zingers

Eager to share voice and opinion. But… Hard to express their feelings into words.

… !

Wow this film is extremely great

Good good !

This film is so good

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

A small research on Zing Me shows that…

easiesteasiest

mostmostdifficultydifficulty

Comment

Upload Photos

Poststatus

Writeblog

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Zingers

...are usually influenced by community.

Your discussions make me curious. I want to watch this to find out why everybody crazy about the movie

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Zingers Full of creative and crazy ideas

Hurry up ! Cowboys & Aliens tickets are being sold out !!!

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Zingers

Available to be entrusted

Everybody hurry up ! … ^^ I’ve known that the gift is

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Zingers

Like to follow their idol and beloved ones

Who wants to join with My in coming up Cowboys & Aliens show at Megastar on 9th

Aug ?!!

548 comments

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

The importance is how we understand them to make friends become buddiesto make friends become buddies.

Zingers are friends

Zingers are friends

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

What we use ?

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Blog / Communication tool

Zingers love to read blogs• 1339 views for blog “ Cowboys & Aliens ZingMe Event”

• 200 comments for blog “ Transformers 3 characters “

Blog is one of the most effective communication tool on ZingMe

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Blog / Engagement tool

• 374 submited blogs on “Transformer 3 blog contest”

Zingers love to write blogs

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Blog / Engagement tool

“I haven’t seen this movie so I can’t give comment about your

blog content. But after reading your blog, I must going to watch this movie tonight…”

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

ZingMe Apps

Customize ZingMe apps to Campaign apps•Saving time•Stable•User friendly

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Landing tap/ Custom apps

Thanks for ZingMe open platform. You can create what ever you want for your campaign and add on ZingMe by iFrame

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Zing Community

Convert member from big available community to Megastar community.

Celebrity Student /University Gamers

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Display Ad

Use all Zing channels to maximize communication

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Offline Event

Bring community from Online to Offline•Let them experience product and service at offline event•Ask them to share their experience to online community

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Ask for help

Supported from ZingMe team:•Technical team: Directly guide and support •Celebrities management team/Community team:

– Help to understand their community – Cooperate to run campaign – ….

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

What we get ?

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Increase fans membersNumber of Fan :Current:

17,053+4459 (%35.41)

Fan Event Campaign

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Make fan active: Share/ Discuses/ Create contents

Create contents: “ My post on Yume about Rise Of The Planet Of The Apes Movie that I told you yesterday ”

NEW MASTERPIECE OF PLANET OF THE APES SERIES – YuMe.vn

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Make fan active: Share/ Discuses/ Create contents

Contribuild:“ I just miss a wonderful ending that was shown after credit of movie. Megastar should let we know about it. It will make your fans happier ”

Discuses: Long and deep discussion about showing movie

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Engage fan: Love/ Loyalty

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Engage fan: Love/ Loyalty

XYZ

I love to go to Megastar, what’s

matter huh ?!!I want you to go to

XYZ Cinema with me NOW ?!?

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Data

2933

Customers data for just 2 days

Form data for Lucky Draws at ZingMe Collected data at our servers

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

What is beyond ?

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

We just discovered only few of them. We want to explore more and more ZingMe community out there.

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

Social Network can be a seller.

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn

• Zingers had been trained to pay online• Online booking is ready

MEGASTAR-ZINGME STORY cuong.dang@eleven.vn