meraki chineese qsr packaging case study

C a s e s t u d y

C l i e n t

A Chinese quick service restaurant

T h e H u r d l e

One should make out its a Chinese restaurant without reading

M E R A K IMeraki is used to describe doing something with soul, creativity, or love

when you put “something of yourself” into what you’re doing, whatever it may be. Meraki is often used to describe cooking or preparing a meal, but it can

also mean arranging a room, choosing decorations, or setting an elegant table.

T h e N a m e

Logo Option 1

Logo Option 3

Logo Option 2

L o g o E x p l o r a t i o n s

Sketches

Chinese paintings and art are famous for their peculiar dry brush strokes, something thats been with them since centuries. We thought to using those elements into our art.The design language was created by the use of

Dry brush strokes and Chinese script.This gave a very authentic and casual flavor to the brand

and it clearly came across to be a Chinese brand

R e s e a r c h

Dry Brush Strokes

Chinese Script

#F7140D #FFFFFF #141515

B r a n d C o l o r s

T h e M n e m o n i c

+ =MChopstick

Box

Monotone

Full Color

T h e F i n a l L o g o

P a c k a g i n g

Actaul Output

M e n u

F l e x

Meraki Chinese took off like wild fire.

At first people thought it was an international brand having its local presence. People started believing in the brand instantaneously,

no one doubted any part of the business function or the kitchen. All and all a smooth launch that starts from great design to awesome taste

and lands up with a full paunch.

T h a n k y o u