metamarkets tech talk at dps: managing a black box

Tom LorekDIRECTOR OF STRATEGIC PARTNERSHIPS

@ METAMARKETS

Illusion of Control…Current reporting systems give you the

Markets Move Fast.But modern, programmatic, ad technology

means

BLACK BOX.And publishers are left trying to figure out a

Real Time

Ingestion

Top-Buyer Ranking

Operational Awareness

Floor Price Optimization

Data Driven Questions• What are my top-line business

metrics like revenue, impression volume, CTR and conversion rate?

• Who is buying my inventory through our exchange relationships? When I see spikes in individual DSP buying how do I take advantage as that spike is occurring?

• What is the optimal floor price for my inventory? How many buyers are hitting my floor? Which advertisers are above the floor and which are below?

MMX Answers

$$$

HeatmapsBar ChartsScatterplotsImpact Analysis

Tickertape for Programmatic

Advertising

your

customer examples“Using the Metamarkets dashboard, I immediately justified a 33% price increase- all over the phone, no follow-ups necessary.”

Jon SladeDirector, Digital and Strategic Advertising SalesFinancial Times/ FT.com

“It’s amazingly simple and fast to see our marketplace data in the Metamarkets application.”

Jim PayneCEO and Co-FounderMoPub

Tom Lorek Director of Strategic Partnerships

sales@metamarkets.com

www.METAMARKETS.com @METAMARKETS

Thank you!