metamarkets tech talk at dps: managing a black box
DESCRIPTION
Publishers who want greater insight into the internal operations of their exchange, SSP and ad net partners will learn how they can exert more control through robust analytics. Presenter: Tom Lorek, director of strategic partnerships, Metamarkets @metamarketsTRANSCRIPT
Tom LorekDIRECTOR OF STRATEGIC PARTNERSHIPS
@ METAMARKETS
Illusion of Control…Current reporting systems give you the
Markets Move Fast.But modern, programmatic, ad technology
means
BLACK BOX.And publishers are left trying to figure out a
Real Time
Ingestion
Top-Buyer Ranking
Operational Awareness
Floor Price Optimization
Data Driven Questions• What are my top-line business
metrics like revenue, impression volume, CTR and conversion rate?
• Who is buying my inventory through our exchange relationships? When I see spikes in individual DSP buying how do I take advantage as that spike is occurring?
• What is the optimal floor price for my inventory? How many buyers are hitting my floor? Which advertisers are above the floor and which are below?
MMX Answers
$$$
HeatmapsBar ChartsScatterplotsImpact Analysis
Tickertape for Programmatic
Advertising
your
customer examples“Using the Metamarkets dashboard, I immediately justified a 33% price increase- all over the phone, no follow-ups necessary.”
Jon SladeDirector, Digital and Strategic Advertising SalesFinancial Times/ FT.com
“It’s amazingly simple and fast to see our marketplace data in the Metamarkets application.”
Jim PayneCEO and Co-FounderMoPub
Tom Lorek Director of Strategic Partnerships
www.METAMARKETS.com @METAMARKETS
Thank you!