Tom LorekDIRECTOR OF STRATEGIC PARTNERSHIPS
@ METAMARKETS
Illusion of Control…Current reporting systems give you the
Markets Move Fast.But modern, programmatic, ad technology
means
BLACK BOX.And publishers are left trying to figure out a
Real Time
Ingestion
Top-Buyer Ranking
Operational Awareness
Floor Price Optimization
Data Driven Questions• What are my top-line business
metrics like revenue, impression volume, CTR and conversion rate?
• Who is buying my inventory through our exchange relationships? When I see spikes in individual DSP buying how do I take advantage as that spike is occurring?
• What is the optimal floor price for my inventory? How many buyers are hitting my floor? Which advertisers are above the floor and which are below?
MMX Answers
$$$
HeatmapsBar ChartsScatterplotsImpact Analysis
Tickertape for Programmatic
Advertising
your
customer examples“Using the Metamarkets dashboard, I immediately justified a 33% price increase- all over the phone, no follow-ups necessary.”
Jon SladeDirector, Digital and Strategic Advertising SalesFinancial Times/ FT.com
“It’s amazingly simple and fast to see our marketplace data in the Metamarkets application.”
Jim PayneCEO and Co-FounderMoPub
Tom Lorek Director of Strategic Partnerships
www.METAMARKETS.com @METAMARKETS
Thank you!
