michael johnson presentation feb

Michael Johnson Creative Company

Experienced, versatile, innovative communications professional

• Planning, initiating and managing communications projects, programs and initiatives to meet objectives• Staff and project supervision• Writing, editing, concepting and art direction• Establish and build relationships, achieve consensus, and working in teams• Experienced in budgeting and high-level customer service• Absorb, understand strategic issues and translate them into workable forms.• Tactics and strategies in advertising, promotions, marketing

Proven Capabilities

Writing and editing: news (AP), feature/profile, promotional, public relations, web site, direct response, advertising/marketing

Graphic design and message development and their implementation in print, web, online

Research, develop new initiatives Ensure products achieve stated goals Marketplace quality: art/copy that connects audience need to

benefits

Experience

University of Missouri-Kansas City Director of Creative Services within University

Communications. Led internal unit of writers and designers Implement/coordinate communications and marketing

projects for administrative and academic units Web site content provider and leading the team providing

new concepts, pages, and apps Founding editor, Perspectives magazine

Experience

MidAmerica Nazarene University Led internal unit responsible for public relations, brand

implementation, adult education recruitment advertising Implementation/content of new web site Create/monitor publications and

advertising/marketing/branding materials Supervise web site content and applications Develop/integrate web-based apps and video segments

Creative Philosophy

Always have the target audience in mind Art/image and text must immediately communicate

benefits Prefer the simple to the complex Always use the best idea, and test/modify to ensure best

answer Use the right media/format

Examples

Creative direction for inviting web images.

Special communication for specific purpose.

Visual, memorable graphics and phrases.

Examples

Campaign to encourage use of web-based opportunities.

Campaign to communicate “metro rate” tuition option.

Campaign for knowledge of student portal, working across departmental responsibilities.

ExamplesText/image to encourage student involvement in organizations.

Article and supporting editorial art in UMKC magazine

Examples

From left: Ad promoting location, services at new MNU satellite campus.

Ad promoting giving possibilities.

Nursing program sell sheet, one of a series.

Examples

Web ad to create interest, promote interaction, part of the first-ever online marketing initiative

Behavior-targeted web marketing program, in partnership with Out of Bounds Communications agency.

ExamplesCreative Direction and writing/editing examples:

From left: Direct response letter sent to identified prospects via purchased list; direct response mailer for open house event.

Reply-mail card in student recruitment publications.

ExamplesFlash-based online annual report for MNU University Advancement. Project lead in vendor assignment, management and production.

Recruitment ad for MNU in Newsweek regional edition. Creative development and writing.

ExamplesAnnual report concept and editorial content written to support MNU priorities and mission.

Examples

From left: Brand Meeting Advisory Report, Product Sheet, Web Bios.

Michael Johnson Creative Company

Michaelj1974@sbcglobal.net(913) 961-3426

Linkedin.com: http://www.linkedin.com/pub/michael-johnson/6/b99/725