michael ni, senior vp marketing & products avangate - what's a product? services redefining...

What’s a “Product”?

Services redefining where money is going to be made

#howtoweb @mikeni

Image Source: boingnet.com

3

Image Source: Bloomberg News

Image Source: gettyimages

5

It’s Not Just About The Shoes

Image Source: nike.com

6

Image Source: nike.com

7

Products As An Excuse To Sell Services

Image Source: nike.com

8

It’s Also Not Just About Software …

Image Source: StratPad

9

… It’s About Getting Funding

Image Source: Stock

10

Services Are Being … Productized

Image Source: Stock

New Services Economy Touching Almost Every Industry

Image Source: Trinity Ventures

… And It’s Just Getting Started

Image Source: IDC

Source: flightoptions.com

… Sell The Way They Want To Buy

Image Source: pley.com

… Sell The Way They Want To Buy

Image Source: Mckinsey

… Remap How You Engage

Image Inspired by: Mckinsey

… Remap How You Engage

… Remap How You Engage B2B Buying Like Consumers … Opening Up The B2B Market

Image Source: pronq.com

23 Execute On Your Product Success Path Image inspired by forentrepreneurs

Execute On Your Product Success Path

Gain Leverage

27

Image Source: Stock

28

Products as an Excuse to Sell New Services

Productize Services

Engage on the Customer’s Terms

Execute on the Product Success Paths

Gain Leverage … Keep Focus

Thank You! Michael Ni, CMO/SVP of Marketing & Products, Avangate michael.ni@avangate.com @MikeNi