michelle sawyer - infographic cv - 2016

DATA, RESEARCH & ANALYTICS ! Google Analytics ! Adobe SiteCatalyst ! Social Media Analytics (Facebook, Twitter, LinkedIn, YouTube,

Instagram, etc.) ! Bespoke research and other platforms

EDUCATION & QUALIFICATIONS o Bachelor of Communications (Creative Advertising), RMIT 2006 o Advanced Diploma Business (Advertising), RMIT 2003 o PMI Agile Practitioner, 2015 o Agile Fundamentals, 2012

CONTENT MANAGEMENT SYSTEMS (CMS) ! SaaS - Adobe Experience Manager (AEM), MS SharePoint ! PHP – Wordpress, Drupal, Joomla!, SilverStripe ! Other – Sitecore, IBM WebSphere

BONUS EXPERIENCE Experience in change management across digital platform development; data integration and systems road mapping; process development and implementation, team structures

10+ years experience in leading and managing digital teams and resource

MICHELLE SAWYER Digital leader in CX & UX Strategy, Channels & Analysis

michellesawyer.com.au +61 435 547 282

mmsawyer@optusnet.com.au au.linkedin.com/michellemsawyer

Marketing Executive 2007 - 2008

Account Executive 2008 - 2009

eCommerce Coordinator 2011 - 2012

Digital Editor 2010 - 2011 Social Media

Coordinator 2012 - 2013

Digital Marketing Manager 2013 - 2014

Community Manager 2014

Customer Information & Digital Lead 2014 - 2015

Senior Client Advisor Current

Digital Content Editor 2015

Senior Digital Content Strategist 2015

Digital Planner & Developer 2013

Digital Strategist 2014

WORK HISTORY

0%

20%

40%

60%

80%

100%

Per

cen

tage

of r

ole

2008 - 2016

10+ YEARS DIGITAL EXPERIENCE

Channel Management

Channel Development

Content & Marketing

Strategy & Advisory

ADDITIONAL INSIGHTS

! Banking (Personal Loans, Credit Cards, Mortgages) ! Insurance (Health, Motor, Home, Life)

! Superannuation ! Sports Betting ! Energy Retailers ! Higher Education ! Travel ! Retail

EXPERIENCE IN LEADING DIGITAL PROECTS ACROSS

8 SECTORS

CX56%

UX44%

Experience split across all industries