mike cirillo: how to get higher quality leads and lower your cost per lead acquisition

How to Get Higher Quality Leads and Lower Your Cost

Per Lead Acquisition.Mike Cirillo

Page 42

How To GetHigher Quality

LeadsAnd Lower YourCost Per Lead

Acquisition

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✓ Automotive Marketing & Software Agency✓ Co-Host of The Dealer Playbook✓ SEO and Content Marketing✓ Automated Lead Generation✓ Work with Dealerships in North America

and Australia

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✓ I’M A DAD!

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THE MARKET ISCLUTTERED

‣17,665 New Vehicle Dealerships‣207,945 Sales Professionals‣236,130 Office and Management

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MARKETSOPHISTICATION

LEVEL

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MARKETPLACE SOPHISTICATION:A concept created by Eugene Schwartz in which there are 5 different sophistication levels that are determined by how many competitors exist in the marketplace, what claims they’ve made about their products or services, and how long prospects have been hearing about their products and claims.

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WHAT MAKES EFFECTIVEADVERTISING?

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Level 1

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Level 1

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Level 2

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Level 3

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Level 3

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Level 4

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Level 5

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Level 5

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Level 5

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Level 5

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Most Dealers are here still…

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$616$7.6 billion spent in 2013 - NADA Advertising and the Dealership Report 2014

Newspaper: $66,253Radio: $65,690

Television: $97,657Direct Mail: $46,208Internet: $111,822

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Source Monthly Spend Leads Cost Per Lead

Newspaper

Radio

Website

Autobytel

Auto Trader

True Car

Lot Linx

ADVERTISING AUDIT

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THANK YOU!flexdealer.com/is20g

E: michael@flexdealer.comC: 250-307-9224W: www.flexdealer.com