millennials 2014: entrepreneurship study
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Millennials Study 2014
03.20.14
What Millennials Really Think About Entrepreneurship
Who was Involved?
Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 400 buzzSpotters® throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports.
Composed based on data from 1.1.2014 – 1.22.2014
431 Participants 3,000 Panelists
64% Female 36% Male
Survey fielded online
Ages 18-35 18-22 21% 23-26 17% 27-31 31% 32-35 31%
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Location
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
NY 16%
CA 14%
IL 9%
TX 6% FL
4% PA 5%
GA 6%
Rest of USA 40%
Ethnicity
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
White 60%
Black 16%
Asian American
8%
Hispanic 12%
Mixed 4%
Marital Status
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Single 25%
DaPng 6%
In a relaPonship
29%
Married 40%
Education
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
High school diploma 27%
Associates Degree 16%
Bachelors Degree 43%
Masters Degree 12%
Doctorate 2%
Employment
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Unemployed 3%
Working part-‐Pme
13%
Working full-‐Pme 53%
Self-‐employed
7%
A student 11%
A full-‐Pme home maker
13%
Household Income
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Less than $8,000
$8,000 -‐ $33,000
$33,000-‐ $82,000
$82,000 -‐ $170,000
$170,000 -‐ $370,000
More than $370,000
I don't want to specify
11%
17%
39%
18%
2% 1%
12%
How would you classify the
following trends: Future or Fad?
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Snapchat
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Future Fad
33%
67%
Bitcoin
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Future Fad
41%
59%
Crowdfunding
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Future Fad
84%
16%
Wearable Technology
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Future Fad
85%
15%
3D Printing
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Future Fad
83%
17%
One-For-One Business Models
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Future Fad
76%
24%
Which product do you think will be a “breakout product”
this year?
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#1
Wearable Technology
#2
Mobile Applications
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#3
Data Privacy
#4
Cloud Computing
Which industry do you think will be a
“breakout industry” this year?
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#1
Technology Devices
#2
Private Social Media
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#3
Data Privacy & Security
#4
Crowdfunding & Crowdsourcing
Key Findings
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
85% of Millennials believe that wearable technology is definitely a trend for the future and that it will be a breakout product this year
84% of Millennials believe that crowdfunding is the future of funding start-ups
83% of Millennials see 3D printing as the future of printing
76% of Millennials think that we will see more one-to-one business models in the future
59% of Millennials believe that bitcoin is just a fad and will not stand the test of time
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www.buzzmg.com
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