millennials 2014: entrepreneurship study

Millennials Study 2014

03.20.14

What Millennials Really Think About Entrepreneurship

Who was Involved?

Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 400 buzzSpotters® throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports.

Composed based on data from 1.1.2014 – 1.22.2014

431 Participants 3,000 Panelists

64% Female 36% Male

Survey fielded online

Ages 18-35 18-22 21% 23-26 17% 27-31 31% 32-35 31%



Location



NY 16%

CA 14%

IL 9%

TX 6% FL

4% PA 5%

GA 6%

Rest of USA 40%

Ethnicity



White 60%

Black 16%

Asian American

8%

Hispanic 12%

Mixed 4%

Marital Status



Single 25%

DaPng 6%

In a relaPonship

29%

Married 40%

Education



High school diploma 27%

Associates Degree 16%

Bachelors Degree 43%

Masters Degree 12%

Doctorate 2%

Employment



Unemployed 3%

Working part-‐Pme

13%

Working full-‐Pme 53%

Self-‐employed

7%

A student 11%

A full-‐Pme home maker

13%

Household Income



Less than $8,000

$8,000 -‐ $33,000

$33,000-‐ $82,000

$82,000 -‐ $170,000

$170,000 -‐ $370,000

More than $370,000

I don't want to specify

11%

17%

39%

18%

2% 1%

12%

How would you classify the

following trends: Future or Fad?



Snapchat



Future Fad

33%

67%

Bitcoin



Future Fad

41%

59%

Crowdfunding



Future Fad

84%

16%

Wearable Technology



Future Fad

85%

15%

3D Printing



Future Fad

83%

17%

One-For-One Business Models



Future Fad

76%

24%

Which product do you think will be a “breakout product”

this year?





#1

Wearable Technology

#2

Mobile Applications



#3

Data Privacy

#4

Cloud Computing

Which industry do you think will be a

“breakout industry” this year?





#1

Technology Devices

#2

Private Social Media



#3

Data Privacy & Security

#4

Crowdfunding & Crowdsourcing

Key Findings



85% of Millennials believe that wearable technology is definitely a trend for the future and that it will be a breakout product this year

84% of Millennials believe that crowdfunding is the future of funding start-ups

83% of Millennials see 3D printing as the future of printing

76% of Millennials think that we will see more one-to-one business models in the future

59% of Millennials believe that bitcoin is just a fad and will not stand the test of time

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