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Page 1: Millennials 2014: Entrepreneurship Study

Millennials Study 2014

03.20.14

What Millennials Really Think About Entrepreneurship

Page 2: Millennials 2014: Entrepreneurship Study

Who was Involved?

Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 400 buzzSpotters® throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports.

Composed based on data from 1.1.2014 – 1.22.2014

431 Participants 3,000 Panelists

64% Female 36% Male

Survey fielded online

Ages 18-35 18-22 21% 23-26 17% 27-31 31% 32-35 31%

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

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Location

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

NY  16%  

CA  14%  

IL  9%  

TX  6%  FL  

4%  PA  5%  

GA  6%  

Rest  of  USA  40%  

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Ethnicity

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

White  60%  

Black  16%  

Asian  American  

8%  

Hispanic  12%  

Mixed  4%  

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Marital Status

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

Single  25%  

DaPng  6%  

In  a  relaPonship  

29%  

Married  40%  

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Education

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

High  school  diploma  27%  

Associates  Degree  16%  

Bachelors  Degree  43%  

Masters  Degree  12%  

Doctorate  2%  

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Employment

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

Unemployed  3%  

Working  part-­‐Pme  

13%  

Working  full-­‐Pme  53%  

Self-­‐employed  

7%  

A  student  11%  

A  full-­‐Pme  home  maker  

13%  

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Household Income

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

Less  than  $8,000  

$8,000  -­‐  $33,000  

$33,000-­‐  $82,000  

$82,000  -­‐  $170,000  

$170,000  -­‐    $370,000  

More  than  $370,000  

I  don't  want  to  specify  

11%  

17%  

39%  

18%  

2%  1%  

12%  

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How would you classify the

following trends: Future or Fad?

What Millennials Really Think About Entrepreneurship

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Snapchat

What Millennials Really Think About Entrepreneurship

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Future   Fad  

33%  

67%  

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Bitcoin

What Millennials Really Think About Entrepreneurship

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Future   Fad  

41%  

59%  

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Crowdfunding

What Millennials Really Think About Entrepreneurship

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Future   Fad  

84%  

16%  

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Wearable Technology

What Millennials Really Think About Entrepreneurship

Millennials Study 2014

Future   Fad  

85%  

15%  

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3D Printing

What Millennials Really Think About Entrepreneurship

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Future   Fad  

83%  

17%  

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One-For-One Business Models

What Millennials Really Think About Entrepreneurship

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Future   Fad  

76%  

24%  

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Which product do you think will be a “breakout product”

this year?

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What Millennials Really Think About Entrepreneurship

Millennials Study 2014

#1

Wearable Technology

#2

Mobile Applications

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What Millennials Really Think About Entrepreneurship

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#3

Data Privacy

#4

Cloud Computing

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Which industry do you think will be a

“breakout industry” this year?

What Millennials Really Think About Entrepreneurship

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What Millennials Really Think About Entrepreneurship

Millennials Study 2014

#1

Technology Devices

#2

Private Social Media

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What Millennials Really Think About Entrepreneurship

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#3

Data Privacy & Security

#4

Crowdfunding & Crowdsourcing

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Key Findings

What Millennials Really Think About Entrepreneurship

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85% of Millennials believe that wearable technology is definitely a trend for the future and that it will be a breakout product this year

84% of Millennials believe that crowdfunding is the future of funding start-ups

83% of Millennials see 3D printing as the future of printing

76% of Millennials think that we will see more one-to-one business models in the future

59% of Millennials believe that bitcoin is just a fad and will not stand the test of time

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