mind the gap

Mind The GapTrends Youth Culture

Tom Palmaerts. Coolhunter @ Trendwolves.

© trendwolves

What do young people do in the weekend?

being with friends internet sportswatch tv/listening to music homework shopping

Shift: age, gender, place, social

We are social

We are creative (Spore creations)

The internet (by Young Hyun and Bradley Huffaker)

We are active

Facebook

Netlog

We join the conversation

Trend - Personal branding

Personal database

Show your pictures, movies, creations, ... Tag it and share!

What’s your story?

Answer to question: “What are you doing?”

Twitter, Facebook status updates, ...

Lifestreaming

Trend - Entertailors

Watch out for the future

we are no longer consumers

we are contributors

how about your visitors?

Thnx!

Tom PalmaertsTrendwolves

mail - tom@trendwolves.comweb - www.trendwolves.com

follow me - twitter.com/palmaerts

download presentation:http://www.slideshare.net/palmaerts

read article:smakers 2008 - http://www.cjp.be/Smakers08